Digital Marketing
Dentsu India Opens Performance Studio in Bengaluru
Dentsu India's new Bengaluru unit combines AI creative production, performance media and measurement under one data-led loop to scale campaign assets.
Digital Marketing.
Digital Marketing
Dentsu India Opens Creative-Led Performance Studio
Dentsu India's new Bengaluru studio merges creative, AI production and media to deliver 1,000+ assets monthly under Performance Marketing 3.0.
Digital Marketing
Dentsu India Launches Creative-Led Performance Studio
Dentsu India launches a creative-led performance studio, pairing AI production with shared data to ship 1,000+ ad assets monthly.
Digital Marketing
AI Citations Are the New Backlinks: How to Win Them at Scale
Semrush shares a Claude Code workflow to find AI-cited pages, fix brand gaps, and turn ghost citations into measurable visibility wins.
Digital Marketing
Dentsu India Opens a Creative-Led Performance Studio
The new Bengaluru-based practice connects creative strategy, AI production, media and measurement—with a target of 1,000+ assets a month.
Digital Marketing
Dentsu India Launches Creative-Led Performance Studio
Dentsu India opens a Bengaluru production hub and Results in a Box model to connect creative, AI production, media and measurement.
Digital Marketing
Amazon High Velocity Events: CPC, Deals and Deadlines
Amazon high velocity events change CPCs, deal floors, and inventory deadlines. Here's how to plan Prime Big Deal Days and Black Friday.
Digital Marketing
India Digital Ads Hit 60%: Retail Media, AI Rewire the Funnel
DCODE 2.0 says retail media, quick commerce, CTV and AI are pushing Indian brands to replace channel silos with journey-led planning.
Digital Marketing
Double Opt-In Is a Lead Quality Contract, Not Just a Checkbox
A German ruling shows email, IP and timestamps alone don't prove consent. Here's what double opt-in really demands—and why it matters for ad-led growth.
Digital Marketing
Marketing Cuts Look Free Because Boards Price Risk Differently
A former City analyst argues boards cut marketing because accounting makes spending look like a costless saving. Here is how to reframe the budget.
