Digital Marketing
Inclusion Lists: Programmatic’s Most Misunderstood Control
Inclusion lists flip programmatic buying from 'everything unless blocked' to 'only these placements.' Here's what that changes for media buyers.
Digital Marketing.
Digital Marketing
What Ad Tech Left Unsaid: Missing Metrics and Redacted Math
A judge sealed reasoning, Google shipped metrics without thresholds, and Amazon's ad pricing math stayed redacted. Here's what marketers should watch.
Digital Marketing
Online Video (OLV): How the Open Web’s Third Video Bucket Trades
OLV is the open web's video ad line item outside CTV and social. Here's how placement signals, pricing and 2026 budgets shake out.
Digital Marketing
Lead Journey Mapping in Google Ads: Track Beyond the Form
Google Ads now lets lead gen advertisers map sales stages to conversion data, exposing gaps between clicks and closed revenue. Here's what to do.
Digital Marketing
Google Ads: Add 3 Form Checks to Stop Fake Leads
Google Ads says invalid traffic filters won't stop junk form submissions. Here are the three advertiser-side safeguards and why they matter.
Digital Marketing
Adelaide’s Free Calculator Scores Your Media List Quality
Adelaide's free Media Quality Calculator grades uploaded domain and app lists against its AU attention score. Here's what media buyers need to check.
Digital Marketing
Made-for-Advertising Sites Still Drain Programmatic Budgets
MFA sites pass viewability and brand safety checks while diverting programmatic spend. Here's the arbitrage math and the filters that block it.
Digital Marketing
Attention Metrics Are Becoming a Bidding Signal
Attention metrics are shifting from post-campaign scores to pre-bid inputs in Amazon DSP and DV360. Here’s what that means for your programmatic strategy.
Digital Marketing
78% of Brands Make Video Ads, Only 46% Serve Them
Bannerflow data from 300+ brands shows a 32-point gap between producing video and actually serving it. Here's what that means for creative and media teams.
Digital Marketing
TikTok’s $100M COPPA Order Exit Hits a Wall
A federal judge tentatively denies DOJ and TikTok's request to vacate the 2019 Musical.ly COPPA order, putting the $100M balance in doubt.
