Digital Marketing
ChatGPT Ads Hit $1B Run Rate in Under 200 Days
OpenAI says ChatGPT Ads passed a $1 billion annualized run rate in under 200 days. Here’s what the scale, pricing and buyer access mean for performance teams.
Digital Marketing.
Digital Marketing
Google LSA missed-call charges start October 1
Google starts charging Local Services Ads advertisers for unanswered business-hours calls held over 20 seconds on Oct 1. Here's what to check first.
Digital Marketing
Microdrama: The Vertical Ads Format Marketers Can’t Ignore
Scripted vertical serials are now a billion-dollar ad stack. Here's how microdrama monetises every cliffhanger and what performance and brand teams should test.
Digital Marketing
A Creator Road Trip That Becomes a Bookable Storefront
BYRDLI, Visit Mississippi and Travel South USA turn a photographer's road trip into live, bookable travel products with first-party attribution.
Digital Marketing
Self-Serve Ads Are Rewiring Who Gets to Advertise
Self-serve ad platforms are collapsing minimums from ChatGPT to CTV while shifting campaign control, and risk, to buyers. Here's what to watch.
Digital Marketing
YouTube Shopping Affiliate Program to Hit 35 Markets
YouTube will expand its shopping affiliate program to 35 markets by end 2026, more than double August, plus new creator brand tools.
Digital Marketing
59% of DTC Brands Plan Bigger Black Friday TV Spend
A Tatari survey of 41 DTC clients finds 59% plan bigger Black Friday TV budgets and 20% list ChatGPT-style LLM channels as a priority.
Digital Marketing
Why a Campaign Passes Through a Dozen Systems Before It Runs
PPC Land's latest game visualizes ad ops complexity: a campaign touches a dozen systems before launch. Here's what marketers should audit.
Digital Marketing
Apple Replaces ATT Prompt in 5 EU Markets
Apple's redesigned ATT consent prompt becomes mandatory in Germany, France, Italy, Poland and Romania. Here's how it changes targeting and measurement.
Digital Marketing
Competitive Intelligence: Turn Competitor Signals into Growth
A practical guide to collecting competitor, market, and consumer signals—and turning them into faster decisions, sharper positioning, and stronger campaigns.
