Why PageSpeed Scores Might Jump After Lighthouse 13.6
PageSpeed Insights now simulates load with Lighthouse 13.6. Scores may shift higher for JS-heavy sites without any code changes. Here's what to check.
TikTok Search Ads Adds Impression Share and Keyword Packs
TikTok Shop adds 9 Compass analytics tools for US sellers
Publicis Closes $2.5B LiveRamp Deal and Launches AI Engine
Digital MarketingALL →
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TikTok Search Ads Adds Impression Share and Keyword Packs
02Publicis Closes $2.5B LiveRamp Deal and Launches AI Engine
03Google Search now shows Buy now on product panels
Viral CampaignsALL →
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South Indian Bank’s Diwali Film Gets 2 Crore Views in 48 Hours
02Hydralyte’s Horror Stunt Launches ‘Here For It’ Platform
03Cellecor puts Kriti Sanon in its TVs and washing machines
TikTok Search Ads Adds Impression Share and Keyword Packs
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AI in Marketing 3 AI Models, 6 Searches, Zero Agreement on Shopify Picks
A 1,980-pick test shows three Claude models never agreed on the same Shopify product—and why the AI decision layer is a black box stores must audit.
Social Media Social Media Task Checklist: Daily, Weekly, Monthly for Teams
A practical daily, weekly, and monthly social media task checklist for solo marketers and teams, plus where AI and tools actually save time.
AI in Marketing ChatGPT Ad Visits Earn $0.89 vs $2.45 for Search
A new working paper values U.S. ChatGPT ad visits at $0.89 against $2.45 for paid search, and sets a $0.26 parity CPC. Here's the math to test.
E-commerce BFCM Full-Funnel Playbook: The 30% Bidding Signal
A full-funnel BFCM playbook: ramp Meta early, lock Merchant Center, set a 30% seasonality signal, and convert December demand.
Viral Campaigns South Indian Bank’s Diwali Film Gets 2 Crore Views in 48 Hours
South Indian Bank's five-language Diwali film leans on kindness and community, crossing two crore views within 48 hours.
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