Digital Marketing
Paid Search After AI Overviews: Fight, Influence, Generate
AI Overviews are changing search economics. Here’s how to split paid search queries into fight, influence, and generate-demand buckets.
AI in marketing.
AI in Marketing
ChatGPT Ads and GEO: Paid Plus Organic AI Visibility
SEJ, OpenAI and Go Fish Digital team up to clarify when brands should buy ChatGPT Ads, earn GEO visibility, or blend both.
AI in Marketing
Anthropic’s Power Prompts Improve AI Marketing Results
Anthropic's latest prompting guide for Claude Fable 5.1 shows how to reduce AI tokens, boost low-effort output, and get more useful marketing drafts.
Social Media
Social Media Teams in 2026: Structure Beats Headcount
A practical look at the social media roles, team structures, and AI shifts shaping how brands build high-performing social teams in 2026.
Growth Hacking
Landing Page Benchmarks and AI Tactics to Lift 2026 Conversions
Median landing pages convert 6.6%, email traffic hits 19.3%, and AI now routes visitors to winning variants. Here's what to change in 2026.
AI in Marketing
AI Marketing Is Repeating Programmatic’s Efficiency Mistake
New data shows AI marketing workflows often shift work rather than remove it. Here's how teams can track hidden hours and keep the real ROI intact.
Digital Marketing
Apple’s $1,999 Folding iPhone Ships Without Siri AI in the EU
Apple's iPhone Duo brings two screens, Split View multitasking and a paid AI tier hint - plus no Siri AI in the EU. What marketers need to prep now.
Digital Marketing
Google Ads AI Dashboards Roll Out to Some Accounts
Google Ads AI Dashboards are appearing in accounts, turning text prompts into visual reports with real-time AI summaries. What it means for your reporting.
AI in Marketing
XPON Sells Its Agency Arm to Bet Everything on AI Martech
XPON Technologies is offloading Alpha Digital and its Google marketing-platform arm to double down on AI martech and customer data. Here's what it signals.
Digital Marketing
FouAnalytics Spotlights the Practitioners Behind the Work
FouAnalytics has launched a weekly LinkedIn Practitioners Spotlight to recognise hands-on marketers, arguing human judgment matters more in the AI era.
