AI in Marketing
Google DigiPivot 2026 Opens: 2,000 Seats, AI Now Core
Google's DigiPivot 2026 opens with 2,000 seats and AI baked into the curriculum. Who's eligible, what's changed, and how marketers should use it.
AI in marketing.
AI in Marketing
Harvard: Public Barely Objects To AI Replacing SEO Jobs
Harvard research scored search marketing 2.31 out of 7 on moral objection to automation. What protects your job isn't ethics - it's a closing competence gap.
AI in Marketing
Reinforcement Learning Is Now Running Your Ad Bids
Reinforcement learning quietly powers Smart Bidding, Meta ranking and DSP optimisation. Here's how the loop works, and where it fails advertisers.
AI in Marketing
Google Translate Goes Ambient – What Marketers Should Know
Google Translate now runs in the background on Android and plays through the iPhone earpiece. Here's why ambient translation matters for marketers.
AI in Marketing
SynthID: What Google’s AI Watermark Means for Advertisers
Google's SynthID watermark is already baked into ads made with its AI tools. Here's how it works, why the EU AI Act makes it a compliance issue, and what to do.
Digital Marketing
Marketers Fear AI Ad Backlash That Viewers Don’t Feel
FreeWheel found 48% of TV ad buyers assume viewers hate AI creative. Only 10% of viewers actually do. Here's what that 38-point gap means for your testing.
Digital Marketing
AI Ad Labels: 4 Triggers Dutch Trade Body Says to Check
Dutch ad body VIA Nederland maps four AI disclosure triggers under EU AI Act Article 50 — and why over-labeling your campaigns costs you clicks.
