AI in Marketing
Map the Sources Behind AI Answers in Your Industry
A practical audit shows which pages, communities and reviews shape AI answers for your buyers, so you can fix gaps instead of chasing rankings.
AI search.
SEO
Microsoft Data: Copilot Cuts Publisher Clicks by 94%
Unsealed court data shows Microsoft measured Copilot/Bing Chat cutting publisher clicks up to 94%. Here's what that means for organic traffic.
SEO
How to Make Local Pages AI Systems Find and Trust
Crawl access, server-rendered HTML, clean schema and named entities decide whether AI surfaces your local page. Here’s what to audit first.
Digital Marketing
AI Citations Are the New Backlinks: How to Win Them at Scale
Semrush shares a Claude Code workflow to find AI-cited pages, fix brand gaps, and turn ghost citations into measurable visibility wins.
AI in Marketing
RAG Explained: AI Retrieval Is the New Visibility Layer
Retrieval-augmented generation powers AI Overviews, ChatGPT search and ad agents. Here's why it's now a visibility layer marketers must understand.
AI in Marketing
Copilot Slashes Publisher CTR by Up to 94%: Bing Data
Microsoft's own Bing data shows Copilot reduced publisher click-through rates by up to 94%. Here's what it means for search and content strategy.
AI in Marketing
Google, Cloudflare, Microsoft Test AI Payment Models
Google, Cloudflare, and Microsoft are testing AI payment models for publishers, but triggers, controls, and reporting vary sharply by platform.
SEO
Cloudflare’s AI Training Block Now Spares Googlebot
Cloudflare's new Disallow AI Training setting lets sites block AI training without losing Google, Bing, or Apple search visibility. Here's what to check before toggling.
AI in Marketing
Why Your Brand Needs an AI Accountability Document
A school district beat Big Tech to a working AI accountability guide. Here's why marketers should publish one before search catches on.
SEO
How to Check If Your Page Shows Up in AI Search
Use a distinctive 20-30 word snippet and an exact-match prompt in ChatGPT, Claude or Gemini to see if AI search can retrieve your page.
