E-commerce
TikTok Shop adds 9 Compass analytics tools for US sellers
TikTok Shop rolled out nine Compass analytics tools for US local sellers in October, covering ad data, subscriptions, orders, search and creator attribution.
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Digital Marketing
36% of Marketers Keep Paying for Channels They Doubt
Funnel's Playing defense report finds 36% of in-house marketers keep paying for channels they doubt. Here's why pressure and measurement gaps drive it.
Digital Marketing
Search vs Social: Who Really Found the Customer?
PPC Land's latest game revives the old attribution fight between search and social. Here's how to stop last-click credit from distorting your budget.
Digital Marketing
Search and social still argue over who found the customer
PPC Land frames search vs social attribution as an old rivalry. Here's why last-click keeps the fight alive and what to do instead.
Digital Marketing
Meta Pixel counts more sales; 8.9% of Meta ads flagged as AI
From November 12, Meta counts more conversions by default right before Black Friday. Separately, 8.9% of Meta ad files were flagged as AI-generated.
AI in Marketing
AI Search Measurement: Stop Counting Citations, Track Mentions
Tom Capper explains why AI recommendations without clicks are an attribution problem, and how to measure brand visibility alongside business outcomes.
Digital Marketing
Safari Can Turn a Click into a Stranger in 24 Hours
Safari caps click-ID cookies at 24 hours and script storage at 7 days. Here's what to change in attribution and tracking now.
Digital Marketing
Position-Based Attribution Still Lives in Enterprise Tools
Google removed position-based attribution from Ads and GA4 in 2023, but the 40/20/40 model survives in enterprise tools. Here's what to know.
Digital Marketing
Safari 27 blocks email-based identity tracking
Safari 27 blocks email-to-ID resolution while Google leans on signed-in data. Here's how customer journey tracking is changing and what to do.
Digital Marketing
Affiliate impact doubles outside last click: 24.92%
Germany's BVDW says last-click attribution shows affiliates in just 12.41% of transactions, while full-journey tracking puts them in 24.92%.
