Digital Marketing
Google Analytics Adds App Conversions to Cross-Channel Reports
Google Analytics now shows app conversions in cross-channel reports for Google Ads importers, but app credit stays paid-only.
attribution.
Digital Marketing
Why Definitions Settle More Measurement Fights Than Maths
PPC Land turns a familiar pain point into a puzzle: 16 measurement terms, four groups of four, and one category that trips up even seasoned pros.
AI in Marketing
CallRail Adds ChatGPT Ads Attribution for SMBs
CallRail's ChatGPT ads integration lets SMBs and agencies attribute calls, texts and forms to AI ad campaigns and feed conversion data back to OpenAI.
Digital Marketing
Facebook’s Own Data Exposes the 3x Ad Measurement Gap
Why your reported ROAS may be a modeled guess: Facebook's own experiment data shows observational lift estimates missing by 3x or more.
Digital Marketing
Black Friday Cost Per Order Fell 18% Despite 36% CPM Rise
Billy Grace's 2026 Black Friday Playbook shows median CPM jumped 36% during peak week, yet cost per order fell 18%—and attribution drives the story.
Digital Marketing
Identity Resolution: Why Match Rate Isn’t Accuracy
New tests show IP identity links are often wrong, and weak resolution can make a $1.50 ROAS measure $0.43. Here's what marketers should ask.
AI in Marketing
ChatGPT Ads and GEO: Paid vs Earned AI Visibility
OpenAI and Go Fish Digital break down how ChatGPT ads stay separate from earned recommendations—and how to measure visibility when last-click fails.
Digital Marketing
Infillion Buys Foursquare to Close Ad-to-Store Loop
Infillion’s Foursquare acquisition combines 16 billion check-ins with Catalina purchase data to bridge digital ads and real-world outcomes.
Digital Marketing
Shoppable Ads Are Rewiring CTV and Performance Marketing
How shoppable units collapse the funnel and why cross-screen attribution is now the real performance battleground.
Digital Marketing
View-Through Conversions: What Marketers Must Know in 2026
View-through credit can inflate or hide performance depending on platform windows and ranking rules. Here's what digital marketers need to know.
