Digital Marketing
Affiliate pay nearly a third of a creator’s Shorts income
Creator marketing in India is shifting from reach and likes to clicks, sales and incrementality as YouTube Shopping and per-click deals grow.
attribution.
Digital Marketing
Safari Caps Server Cookies to 7 Days on Cloaked Subdomains
Safari caps server-set cookies at 7 days when tracking subdomains resolve to unrelated networks. Here's the same-origin fix and its caveats.
Digital Marketing
Floodlight gains Google signed-in data to recover conversions
Google's Q4 DV360 page adds signed-in data to Floodlight, recovering unattributed cross-device and cross-environment web conversions.
Digital Marketing
Last-Click Attribution Undervalues Ads by 31%
Full-funnel measurement combines attribution, lift tests and mix models to reveal what last-click reporting misses. Here's how to build the stack.
Digital Marketing
The $50 Incremental Purchase Behind a $7.50 CPA
A worked conversion lift example shows a reported $7.50 CPA was really $50 per incremental purchase. Here's how to audit your ad numbers.
Digital Marketing
IAB: 9 of 14 commerce use cases don’t need a clean room
IAB's new framework sorts 14 commerce data use cases and says nine can often run on tools you already own - before you sign a clean room contract.
Digital Marketing
Meta Advanced Matching: Attribution Gains Meet Privacy Risk
Meta's advanced matching turns hashed emails and phones into attribution keys. But regulators say hashes aren't anonymous. Here's how to use it safely.
Digital Marketing
ChatGPT Ads CPA 15.3% Below Weight Watchers’ Benchmark
DoubleVerify adds ChatGPT Ads to Rockerbox attribution and shares Weight Watchers' 15.3% lower CPA, but spend, dates and benchmark remain undisclosed.
Digital Marketing
Your ROAS Is a Dial, Not a Verdict
ROAS weighs every sale by value, but platform attribution, margin and 2026 bidding changes decide whether the number means profit or just activity.
AI in Marketing
Cardinal Digital Marketing Debuts OmegaHealth AI Growth OS
Cardinal Digital Marketing launches OmegaHealth, an AI growth operating system for healthcare marketers, and a free summit with Google and provider brands.
