Digital Marketing
Fairing Beta Adds Named Sources to Post-Purchase Surveys
Fairing's Advanced Attribution beta adds a follow-up question to post-purchase surveys, turning channel answers into named podcasts, creators and AI prompts.
attribution.
Digital Marketing
Your Attribution Report Is More Modeled Than You Think
Signal loss shrank observable data while dashboards got more confident. Here's how to tell measured from modeled — and stop defunding channels that actually work.
Digital Marketing
Census Data in Ad Measurement: What Marketers Must Know
Census data promises a complete count of every impression. But coverage gaps, no demographics and no dedupe mean panels are still attached to every accredited system.
Digital Marketing
Incremental Reach: The Metric That Decides Channel Budgets
Incremental reach shows how many new people a channel actually adds. Here's how it's calculated, why sellers love it, and where the numbers break down.
Digital Marketing
The Conversion Funnel Is Broken, But Still Runs Your Budget
Platforms say buyer journeys aren't linear anymore, yet every ad interface still sells by funnel stage. Here's how to use stage rates without fooling yourself.
E-commerce
The SKU Is Now Your Smallest Media Buying Unit
A SKU started life as a private warehouse code. In 2026 it is the unit media is bought, attributed and audited on. Here is what that changes for your feeds.
Digital Marketing
Social Overtakes Search: What the $117.7B Shift Means
US social ad revenue hit $117.7B in 2025, passing search for the first time. Here's what the automation, measurement and creator shifts mean for your budget.
Digital Marketing
Hill Curves: The Math Deciding Your Media Budget Split
Hill curves decide where your next ad dollar goes inside Meridian and Robyn. Here's how the saturation math works — and where it quietly breaks.
Digital Marketing
Lookback Windows: The Setting Quietly Steering Your Ads
Lookback windows decide which ads get credit and what your bidding algorithm learns. Here's how Google, Meta and Amazon differ in 2026 - and what to fix.
E-commerce
Apple’s UK Terms Add 7-Day Commission Tail on Web Sales
A clause on page 102 of Apple's UK developer agreement claims commission on website purchases up to seven days after an in-app link tap. Here's why it matters.
