Digital Marketing
X opens lead gen ads to all with a 75% vs 33% proof gap
X's new lead gen ads are now open to every advertiser, but the launch case study claims both a 75% and a 33% lower cost per lead.
B2B Marketing.
AI in Marketing
Tony Uphoff’s 1-in-43 AI Recommendation Wake-Up Call
A five-time CEO's AI search audit got him recommended in just 1 of 43 category prompts. Here's the metric brands must track before 2027.
SEO
Link Building in 2027: Bury These Tactics, Fund These Assets
Michael Johnson's keep-or-cut framework asks one question before any link: does it serve the brand, the publisher, and the audience? Here's what to fund.
Digital Marketing
LinkedIn CTV Ads Enter DV360 with a 2.6x B2B Awareness Claim
Google's DSP can now buy LinkedIn profile-based CTV ads for US campaigns, as B2B professional data moves deeper into programmatic streaming.
Digital Marketing
TikTok eyes $17B US ad year as it launches AI network
TikTok expands beyond the feed with a native ad network, agentic commerce and social search automation as US ad revenue heads past $17 billion.
Digital Marketing
Lead Gen Forms: LinkedIn’s 121% ROAS Format Has a Quality Catch
Pre-filled LinkedIn and Meta lead forms raise volume but can lower intent. Here's how to run them without buying weak B2B leads.
Digital Marketing
Purchase Intent Now Forecasts 12 Months Ahead
Survey scales and platform targeting both claim purchase intent, but they measure different things. Here's what changed and how to use each.
Growth Hacking
Your First 30 Days: 95% of Deals Are Won Before the First Call
Growth leaders face huge targets, flat budgets and buyers who decide before the first call. Audit channels before you scale spend.
AI in Marketing
94% of Buyers Use AI: LinkedIn VP Says POV Beats Formatting
LinkedIn's marketing VP says clean formatting is table stakes in AI search and original perspective earns citations. But how well sourced is the data?
Digital Marketing
HubSpot Cuts 660 Jobs to Reorganize Around Outcomes
HubSpot is cutting ~7% of staff (nearly 660 roles) and reorganizing around customer outcomes—here's what it means for marketers and agencies.
