AI in Marketing
Semrush: Only 0.48% of Manufacturing Traffic Comes From AI
Semrush finds AI channels drive just 0.48% of industrial sessions despite AI Overviews on 57% of tracked queries. The real story is the visibility gap.
B2B Marketing.
Social Media
LinkedIn’s Best Posting Times Just Moved Later: 4.8M Posts
Buffer analysed 4.8 million LinkedIn posts and found peak engagement has shifted to 3-8pm on weekdays. Wednesday 4pm is the strongest slot of the week.
Digital Marketing
Offline Marketing Is Back: Why Hoardings Beat Banners
Rising CPMs and ad fatigue are pushing brands back to hoardings, print and live events. Here's how to stitch offline moments into a digital-first funnel.
SEO
Semrush Data: AI Mentions and Citations Are Not the Same
New Semrush data on manufacturing search shows AI Overviews now hit 57% of tracked volume, but AI referrals are under 0.5% of traffic. Here's the playbook.
Digital Marketing
GoodFirms Maps the 2026 Agency Landscape in 5 Key Markets
GoodFirms analysed 31,000+ digital marketing agencies across the US, India, UK, Canada and Australia. Here is what it means for agencies and buyers in 2026.
E-commerce
Amazon Launches B2B-Only Deals Across 10 Marketplaces
Amazon's new Business Deals let sellers discount to 11 million registered business accounts, but only if a Business Price exists. Here's what to check first.
