Throwback
Gillette’s We Believe Put a 30-Year Tagline on Trial
The 2019 Gillette campaign turned a razor tagline into a global argument about modern masculinity—and rewrote the rules of brand purpose.
Brand Purpose.
Throwback
Dove Evolution: The 2006 Ad That Exposed Beauty Retouching
How Ogilvy Toronto's 75-second time-lapse turned makeup, lighting and Photoshop into a global argument about beauty standards and brand purpose.
Throwback
Think Different: How Apple’s 1997 ad made weird a strategy
In 1997, Apple was months from collapse. Instead of a product demo, it launched Think Different—and rebuilt the brand around an idea.
Viral Campaigns
AI Rejection Emails and a Dancing Astronaut: Best Ads
This week's Bestads picks show how a sharp observation, a simple visual rule and a well-placed jab at AI hiring tools beat clutter.
Throwback
Gillette’s The Best Men Can Be: The Ad That Split Marketing
In 2019, Gillette turned its tagline into a cultural dividing line. Here's how the film was built, why it spread, and what it did for the brand.
Throwback
Nike Dream Crazy: When a Boycott Became a Growth Engine
In 2018, Nike made Colin Kaepernick the face of Just Do It's 30th anniversary—and turned boycott threats into earned media.
Throwback
Tata Tea Jaago Re: The Tea Ad That Woke India
How Tata Tea and Lowe Lintas turned a daily cup of chai into a wake-up call for social action—and set a benchmark for purpose-led Indian ads.
