E-commerce
TikTok Shop adds 9 Compass analytics tools for US sellers
TikTok Shop rolled out nine Compass analytics tools for US local sellers in October, covering ad data, subscriptions, orders, search and creator attribution.
Creator Economy.
Social Media
Micro-Creator Spend Hits 45.5%. The Edge Is Operations
Micro and nano creators are set to take 45.5% of US influencer spend in 2026. The edge isn't the roster—it's operations. Here's how to scale without breaking.
Viral Campaigns
THE ICONIC’s ‘Hack Friday’ Puts 1.3M-Fan Duo in Newsroom
THE ICONIC rebrands Black Friday as Hack Friday with a shoppable newsroom anchored by Two Broke Chicks and their 1.3M followers.
Social Media
What 26M Halloween Creator Views Teach You About Campaigns
Seven Halloween creator campaigns, including Fanta's 26M-view hotel stunt, show how to turn seasonal reach into measurable action. Here's the brief.
Viral Campaigns
GIVA casts Diwali firecrackers into silver jewellery
GIVA’s Diwali film turns rockets, chakris and sutli bombs into 925 silver jewellery, with Shweta Tripathi selling the wordplay.
Viral Campaigns
Candyman Turns Halloween Fear into a Desi Connection Play
Candyman's A Desi Halloween campaign uses Tangy Tantrik, a ghost who can't scare, to reframe fear as connection—plus a Zepto tie-up.
Digital Marketing
Jio Story: 524 Million People, Five Everyday Habits
When data stopped being the bill, five habits told India's real Jio story: the data saver, the binger, the kirana owner, the creator and Dadi.
Digital Marketing
Four Jio-Era Data Selves, One Targeting Map
Meet the Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. These four data selves now shape how India discovers, shares and creates.
Digital Marketing
Jio Story: Five Small Habits Behind India’s Data Life
The saver, the binger, the kirana owner, the creator and Dadi's first call show how Jio's story became a set of ordinary daily habits.
Digital Marketing
Jio Story: Five Faces of India’s Data Habit
The data saver, midnight binger, kirana owner, first-gen creator and Dadi on a video call reveal the shift: data stopped being the cost.
