Social Media
YouTube rolls out prompt-built feeds: 3 free, 8 for Premium
YouTube's new prompt-built custom feeds give free accounts three slots and Premium members eight. Here's what changes for discovery, creators and advertisers.
Creator Economy.
Digital Marketing
Jio Story: Five Humans, One Invisible Data Layer
The saver, midnight binger, kirana owner, creator and Dadi reveal the behavior layer marketers keep missing.
Digital Marketing
Jio Story: The Four Data Habits Behind Every Viral Feed
Jio's four data archetypes—Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty—show how India moved from data cost to data culture.
Digital Marketing
Jio Story: The Five Human Moments Behind India’s Data Decade
From saving data to sharing moments: the five daily routines that explain India's data decade for marketers, creators and local businesses.
Digital Marketing
Substack adds 3 ways brands can unlock paywalled posts
Substack's new sponsorship formats let brands fund paid access and measure brand lift with Kantar. Here's what creators and growth teams should know.
Digital Marketing
Dadi’s First Call, the Midnight Binger and Jio’s Data Reset
Five everyday lives show how India moved from saving data to sharing moments: the saver, the binger, the kirana owner, the creator and Dadi.
Digital Marketing
Meta’s creator ads hit $15bn run rate, up 97%
Partnership ads now annualise at $15bn after 97% YoY growth. Nearly 10M advertisers used Meta's AI creative tools, and Muse passed 10M setups.
Digital Marketing
Jio Story: The Five Routines That Carried India’s Data Era
From the data saver to Dadi's first call, five daily routines show how Jio's 2016 data reset became India's always-on marketing behaviour.
Social Media
Jio Story: Local Voices on a 524M+ Connection
Jio Story: How village-to-city video calls, hostel Wi-Fi rituals and festival feeds built a local voice layer on a 524M+ connection.
Digital Marketing
Which Data Decade Character Are You: Saver, Binger, Hero, Royalty
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are more than memes—they're a read on how India's data decade rewired behaviour.
