Digital Marketing
Fairing Beta Adds Named Sources to Post-Purchase Surveys
Fairing's Advanced Attribution beta adds a follow-up question to post-purchase surveys, turning channel answers into named podcasts, creators and AI prompts.
Creator Economy.
Social Media
TikTok Monetization in 2026: 15 Ways to Earn
Creator payouts, TikTok Shop, brand deals, and services: here’s how digital marketers and creators can build a TikTok revenue stack in 2026.
Social Media
Paid Creator Posts Face a 55-Point Trust Gap in Ireland
IAB Ireland's The Creator Effect reveals 38% of Irish adults research after creator content, but only 17% see sponsored posts as authentic.
Digital Marketing
Creator Economy Becomes a Must-Buy Media Channel
IAB's first CreatorFronts puts creator ad spend at $43.9B in 2026. Here's what the shift from side tactic to planned channel means for marketers.
Social Media
Follower Count in 2026: Still a Door Opener, Not a Reach Promise
Follower counts still unlock monetization, verification and search features, but platforms are decoupling reach from audience size.
Digital Marketing
Super Bowl 61 Ad Trends: Booze, Romance and Female Gaze
Disney sold out Super Bowl LXI inventory by August 3. Here are the trends shaping 2027's Big Game ads and what growth teams should do about them now.
Growth Hacking
Orbitkey’s Growth Playbook: Build Products That Demo Themselves
Orbitkey raised $7.5M across 12 Kickstarters and scaled with nano creators. The lesson: build products a camera can prove in five seconds.
Digital Marketing
Brand Strategy vs Social Media: Where the Line Really Sits
Cracker Barrel lost 12% of its stock on a logo. Duolingo slowed growth by dialling down chaos. The lesson: tactics can't fix a broken brand strategy.
Social Media
YouTube’s Co-Viewed Views: A Number Brands Can’t Check
YouTube's new co-viewed views metric can triple a video's audience number — but only creators see it, and brands have no way to verify it.
Digital Marketing
Social Overtakes Search: What the $117.7B Shift Means
US social ad revenue hit $117.7B in 2025, passing search for the first time. Here's what the automation, measurement and creator shifts mean for your budget.
