Social Media
Follower Count in 2026: Still a Door Opener, Not a Reach Promise
Follower counts still unlock monetization, verification and search features, but platforms are decoupling reach from audience size.
Creator Economy.
Digital Marketing
Super Bowl 61 Ad Trends: Booze, Romance and Female Gaze
Disney sold out Super Bowl LXI inventory by August 3. Here are the trends shaping 2027's Big Game ads and what growth teams should do about them now.
Growth Hacking
Orbitkey’s Growth Playbook: Build Products That Demo Themselves
Orbitkey raised $7.5M across 12 Kickstarters and scaled with nano creators. The lesson: build products a camera can prove in five seconds.
Digital Marketing
Brand Strategy vs Social Media: Where the Line Really Sits
Cracker Barrel lost 12% of its stock on a logo. Duolingo slowed growth by dialling down chaos. The lesson: tactics can't fix a broken brand strategy.
Social Media
YouTube’s Co-Viewed Views: A Number Brands Can’t Check
YouTube's new co-viewed views metric can triple a video's audience number — but only creators see it, and brands have no way to verify it.
Digital Marketing
Social Overtakes Search: What the $117.7B Shift Means
US social ad revenue hit $117.7B in 2025, passing search for the first time. Here's what the automation, measurement and creator shifts mean for your budget.
Digital Marketing
YouTube’s New Co-Viewed Metric Inflates Creator Reach Numbers
YouTube Analytics now estimates how many people watch on one TV. It's private, modelled and unaudited - and it's heading straight into your creator briefs.
