Social Media
Gen Alpha Marketing: A New Playbook for Brands
Gen Alpha is already shaping household purchases. Here’s how to reach kids and parents without copying your Gen Z playbook.
Creator Economy.
Social Media
Owala’s Creator Engine: Product Design Fuels Short-Form
How Owala turns a reusable bottle into repeat creator content—with demos, drops, ambassadors and social listening that drive short-form demand.
Social Media
IAB Australia: 85% of Under-40s Find Brands Via Creators
Fresh IAB Australia data shows creator discovery is near universal under 40, but paid disclosure cuts action for 44% of shoppers. Here's what to adjust.
Social Media
How Huk Turned Fishing Insiders Into a Creator Engine
Huk built a creator network of fishing insiders, micro-creators and TikTok Shop reviewers. Here’s how it turns product proof into social commerce.
SEO
Google Search Profiles: Easier Access and New Article Design
Google lowers Search profile follower requirements to 10K, adds single-login management and a cleaner article layout. Here's what publishers should do now.
AI in Marketing
AI Ran 227 Nano-Creator Posts and Read 5,000 Comments
An AI-driven campaign activated 227 nano-creators in one month and analyzed 5,000 comments. Here’s what the sentiment data changed.
Digital Marketing
Fairing Beta Adds Named Sources to Post-Purchase Surveys
Fairing's Advanced Attribution beta adds a follow-up question to post-purchase surveys, turning channel answers into named podcasts, creators and AI prompts.
Social Media
TikTok Monetization in 2026: 15 Ways to Earn
Creator payouts, TikTok Shop, brand deals, and services: here’s how digital marketers and creators can build a TikTok revenue stack in 2026.
Social Media
Paid Creator Posts Face a 55-Point Trust Gap in Ireland
IAB Ireland's The Creator Effect reveals 38% of Irish adults research after creator content, but only 17% see sponsored posts as authentic.
Digital Marketing
Creator Economy Becomes a Must-Buy Media Channel
IAB's first CreatorFronts puts creator ad spend at $43.9B in 2026. Here's what the shift from side tactic to planned channel means for marketers.
