AI in Marketing
3 AI Models, 6 Searches, Zero Agreement on Shopify Picks
A 1,980-pick test shows three Claude models never agreed on the same Shopify product—and why the AI decision layer is a black box stores must audit.
D2C.
Digital Marketing
How Lyka Tripled Brand Awareness With Poo Horrors
Inside Lyka's journey from 100% performance marketing to roughly tripled brand awareness - and what the viral Poo Horrors campaign reveals.
Digital Marketing
AdRoll: Display CPMs Drop 45% While Meta Costs Rise 35%
AdRoll's Q3 data shows display prospecting CPMs fell 45% YoY, while one agency saw Meta CPMs rise 35%. Plan before the Q4 peak.
AI in Marketing
AI Product Ads Are Backfiring: 42% of Australians Feel Duped
New Auros.ai research shows 42% of Australians have felt duped by AI-advertised products, and 44% are less likely to buy when AI is in the ad.
E-commerce
QuiteLike turns 96% mealtime mixing into a growth play
Coles-owned QuiteLike launches its biggest brand push yet, using new research to sell meal kits and ready meals as flexible dinner help.
Digital Marketing
Google Ads Expands High-Value Bidding to Shopping Campaigns
Google Ads brings High Value acquisition to Shopping and expands retention modes across Search, Shopping and Performance Max. Here's what to test.
AI in Marketing
Google AI Mode Passes 1B Users as Generative UI Goes Global
Google's generative interface is now global in AI Mode, which passed 1 billion monthly users. Here's why brands face a Booking.com-style choice.
SEO
Google Business Profile: Your Free Local Ranking Engine
An unclaimed Google Business Profile quietly sends local buyers to competitors. Here's how to claim, complete and optimise yours for clicks, calls and reviews.
E-commerce
Black Friday CPO Dropped 18%: What Cost Per Order Really Shows
Cost per order links ad spend to profit. Here's how to read the metric correctly—and why an 18% Black Friday drop still isn't the whole story.
Growth Hacking
70% of D2C Brands Lean on Meta. It Won’t Get Them to Rs 100 Crore
A December 2025 study shows 70%+ of D2C brands lean on Meta. Yet auction pricing and weak LTV tracking cap the road to Rs 100 crore.
