E-commerce
Kirana to Cloud: What Changes When Small Shops Go Digital
The khata book is becoming a database. Inside the quiet shift as India's kirana stores move from paper ledgers to cloud-connected commerce.
D2C.
Digital Marketing
Stretch Denim Drives 90% of Mugsy Sales
How a comfort-first denim product became a creator system where athletes, comics and everyday customers demonstrate the sale.
Viral Campaigns
Vodafone’s iPhone 18 ad sells 43-hour battery via wild story
Vodafone and Howatson+Company turn a rideshare driver's compounding night into a product demo for iPhone 18 Pro's camera, 5G and battery.
Social Media
How Quince Turns 300 Creators a Month Into a Review Engine
Quince uses product gifting and thousands of nano and micro creators to turn price doubt into social proof, then faces a new brand-trust challenge.
Viral Campaigns
GIVA’s Heer Film Makes 9KT Gold an Everyday Habit
GIVA's Heer campaign with Anushka Sharma reframes 9KT gold as daily wear, not occasion wear, and shows the growth play behind it.
Social Media
TikTok Overseas Ad Spend Doubles for AUNZ Brands
AUNZ brands doubled TikTok ad investment into international markets, up 105% YoY. ZURU and Hismile show how to turn reach into revenue.
AI in Marketing
Amazon Seller Assistant Now Runs 24/7 Pricing, Restocking
Amazon's Seller Assistant now remembers each seller's business and can run pricing and restocking automations 24/7. Here's what that means for ad budgets.
Digital Marketing
AVO’s 78% Ad Spend Cut and 221% Revenue Jump: Read the Fine Print
Digital Brands Group says AVO revenue jumped 221% while ad spend fell 78%, but no dollar figures backed the claim. Here's how to read the ROAS.
E-commerce
Amazon MCF: Prime Delivery and Ad Impact for D2C Marketers
Amazon MCF now offers a Prime badge at your own checkout. Here's how fast delivery lifts ad conversions, what it costs, and the data trade-offs.
E-commerce
Amazon Seller Central: The Console Behind 61% of Units
Amazon's third-party console drives 61% of paid units and births retail media budgets. Here's what fee, ad and compliance shifts mean for D2C teams.
