Viral Campaigns
Nala’s Sorry To Offend You takes on breastfeeding stigma
Nala's 'Sorry To Offend You' returns with Laura Henshaw and a leakproof maternity bra to combat breastfeeding stigma.
D2C.
Viral Campaigns
Comet Taps Saif Ali Khan for Aeres Sneaker Collection
Saif Ali Khan fronts Comet's Aeres sneaker collection in his first official Instagram brand collaboration, giving the D2C label a built-in viral news hook.
Digital Marketing
357 days: WhatsApp Cloud API marketing messages sunset
Meta sets October 13, 2027 to end marketing messages on the WhatsApp Cloud API. Here is the migration checklist, hidden cutoffs and regional limits.
E-commerce
Kirana to Cloud: The Shop Keeps Trust, Adds Memory
The paper khata is giving way to a cloud back office. Here's what changes for the corner shop, the customer and the growth team watching it.
Viral Campaigns
Breville Scores Coffee With a Live 25-Piece Orchestra
Breville's global campaign turns an espresso ritual into a live 25-piece orchestral performance, selling taste and confidence over convenience.
E-commerce
Google stops blocking low-quality product images in Shopping
Google now lets products with blurry or pixelated images keep showing in Shopping ads. The 500 x 500 px minimum still arrives January 31, 2027.
Growth Hacking
The 50% Wasted Spend Problem Is Getting Harder
Shopify marketing leaders on resetting CAC for fragmented funnels, testing before Q4, and finding incremental customers without overpaying.
E-commerce
Amazon’s 3x review claim comes with a sub-1,000 cap
Amazon Ads is selling paid review invitations for products under 1,000 ratings. The 3x closed beta claim needs a cost-per-review reality check.
AI in Marketing
Meta Muse Ranks Merchants First, Sources 95% From Catalog
Profound's tests of Meta's Muse agent reveal a ranking bias toward big merchants and web search. Here's what that means as Muse connects to ad accounts.
E-commerce
The Kirana Shop’s Second Shift: From Khata to Cloud
Paper khata to cloud dashboard: how India's kirana shops are becoming local demand signals, and what changes for shopkeepers, customers and marketers.
