Viral Campaigns
Flux Theory Puts Five Ranbir Kapoor Roles in One Shower
Flux Theory's launch film puts five Ranbir Kapoor characters in one shower and maps each to a personality-led shower gel. Here's the breakdown.
D2C.
E-commerce
Buy with Prime: Amazon’s Prime Badge on Your Own Store
Buy with Prime puts the Prime badge, Amazon checkout, delivery and returns on your own store. Here's the fee stack, ad integrations and control trade-off.
Social Media
Brooklinen’s Creator Playbook for Selling Without Touch
How Brooklinen pairs creator routine content, partnerships, and paid testing to make online bedding feel familiar and drive growth.
E-commerce
Google Switches On AI Mode Checkout for Shopify Stores
Google made native checkout in AI Mode and Gemini the default for matched Shopify stores. Here is what changed, who it affects and how to opt out.
E-commerce
Agentic Commerce Is Not Voice Shopping—and It’s Unproven
Agentic commerce promises transactions without humans present. But payment rails, liability and live merchant proof remain scarce. Here’s what D2C teams should demand.
E-commerce
Amazon Blocks Meta’s Muse AI From Shopping on Its Store
Amazon is blocking Meta's Muse AI agent from its store, warning that unauthorized agents violate customer terms and create data security risks.
Digital Marketing
Dentsu India Opens a Creative-Led Performance Studio
The new Bengaluru-based practice connects creative strategy, AI production, media and measurement—with a target of 1,000+ assets a month.
E-commerce
Google UCP Cart Transfer Lets Merchants Own Checkout
Google’s Merchant Center update adds cart transfer, checkout testing, YouTube Business Agent beta, and AI insights for UCP merchants.
Social Media
TikTok Monetization in 2026: 15 Ways to Earn
Creator payouts, TikTok Shop, brand deals, and services: here’s how digital marketers and creators can build a TikTok revenue stack in 2026.
SEO
How to Audit and Defend Your Brand in AI Search
AI search engines now repeat outdated claims, impersonators and brand confusion. Use this practical audit and defense workflow to protect your brand.
