Digital Marketing
Jio Story: Five Faces of India’s Data Habit
The data saver, midnight binger, kirana owner, first-gen creator and Dadi on a video call reveal the shift: data stopped being the cost.
digital marketing.
Digital Marketing
The Psychology of a Shared First Video Call
Why 'my first video call home' became a shared mental timestamp—and how brands turn such moments into cultural memory, not just reach.
AI in Marketing
Google Ads AI beta localizes Search ads into 10 languages
Google Ads’ new AI beta clones English (US) Search campaigns into 10 languages — but budgets and bids carry over with no currency conversion.
AI in Marketing
78% of Firms Have AI Incidents Before They Have an Inventory
AI governance is now a marketing problem. New EU AI Act deadlines, a 78% incident rate and a 64% inventory gap show why teams need controls fast.
Social Media
Which Jio Data Habit Runs Your Group Chat?
From rationed data to reels after midnight, India's data decade created four habits. Here's what your group chat reveals about targeting.
Digital Marketing
One Jio Connection, Fourteen People, a Shared Pop Culture Night
One Jio connection becomes cricket stadium, finale screening and wedding edit suite. Marketers need to design for shared attention.
AI in Marketing
Jio Story: 5G, Cloud and AI Start With One Dal Query
How a simple kitchen question turns 5G, cloud and AI into a lesson for digital marketers—and where the next voice-search brief may hide.
Digital Marketing
European Publishers Ask EU to Halt Meta’s Crawling Terms
European publishers are asking Brussels to freeze Meta's revised crawling terms before Nov 20 — and advertisers should treat the date seriously.
Digital Marketing
Are You a Hotspot Hero or Reel Royalty? India’s Data Archetypes
India's data decade produced four consumer archetypes—Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty—and a sharper way to segment.
Digital Marketing
Jio Story: The Nostalgia Loop Behind India’s Shared Screens
Why a first video call home and the 2016 data moment became shared reference points, and how brands can build on common memories without claiming them.
