Digital Marketing
Jio Story: The Welcome Offer Rewired Data Expectations
The 2016 Welcome Offer didn't just give free data—it rewired what India expected, turning cost into habit and changing every brief after.
digital marketing.
Social Media
Local Voices, Shared Screens: India’s Jio Story
From village video calls to hostel hotspots, festival feeds and regional creators, one network became the stage for India's shared digital moments.
Digital Marketing
Jio Story: The Four Data Habits Behind Every Viral Feed
Jio's four data archetypes—Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty—show how India moved from data cost to data culture.
Digital Marketing
Jio Story: What a Normal Day Asks of Data Now
From a chai-stall UPI ping to a study call and a family map, India's data decade now runs through the day's most ordinary shared moments.
SEO
AI Mode Cut External Clicks 18.8 Points. What Now?
Google's AI opt-out is live for every site. Being indexed now buys eligibility, not a visit—and the 18.8-point click drop shows why.
Digital Marketing
Meta will make advertisers liable for AI ad edits on Oct 30
Meta’s revised Commercial Terms put advertisers solely responsible for AI-generated ad edits from October 30, even when Meta switches them on.
Growth Hacking
Jio Story: 170 Days That Reset Marketing’s Data Playbook
What the 2016 Welcome Offer taught marketers: when data stops being the question, the brief shifts from pricing to habits and daily behaviour.
AI in Marketing
Walmart lets AI agents buy within a $50 or $100 cap
Walmart just opened a gated door for AI shopping agents: separate profiles, customer-set limits like $50 or $100, and rules that can block rule-breakers.
Digital Marketing
Substack adds 3 ways brands can unlock paywalled posts
Substack's new sponsorship formats let brands fund paid access and measure brand lift with Kantar. Here's what creators and growth teams should know.
E-commerce
Kirana to Cloud: The Khata Book Wakes Up in the Cloud
From a paper khata to cloud records, small shops now turn regulars into habits they can act on. A Jio Story on memory, service and the new kirana.
