AI in Marketing
3 AI Models, 6 Searches, Zero Agreement on Shopify Picks
A 1,980-pick test shows three Claude models never agreed on the same Shopify product—and why the AI decision layer is a black box stores must audit.
ecommerce.
AI in Marketing
42 ads to find one winner: Cuttable relaunches AI ads that learn
Cuttable's $20M Series A relaunch turns past ad performance into the next campaign. Its data: brands need about 42 ads to find one that works.
SEO
Muse and Dots expose a 95.9% accessibility gap
Meta's Muse and OpenAI's Dots browse and buy like customers. Here's what that means for rankings, analytics and who owns the checkout.
E-commerce
Jio Story: The Kirana’s Cloud Memory
A handwritten khata becomes a searchable, shareable memory. Here's what changes for the corner shop, its regulars, and the marketers who want in.
E-commerce
Google Merchant Center: The Feed That Runs Shopping Ads
How Merchant Center controls product eligibility, feed freshness, AI visibility and Google Shopping performance in 2026.
AI in Marketing
Google’s 60B Listings Are Agentic Fuel—Visibility Is the Catch
Google's 60B+ Shopping Graph is positioned as the grounding layer for AI shopping agents. But indexed does not mean chosen—visibility and feed freshness decide.
AI in Marketing
YouTube Brings Product Comparison Tables to Ask YouTube
YouTube is testing product review comparison tables in Ask YouTube, with follow-up questions on the watch page. Here’s what e-commerce teams should audit.
E-commerce
Google Switches On AI Mode Checkout for Shopify Stores
Google made native checkout in AI Mode and Gemini the default for matched Shopify stores. Here is what changed, who it affects and how to opt out.
E-commerce
Amazon Prime Big Deal Days: The Advertiser Playbook
Amazon's Oct 6-7 Prime Big Deal Days brings three daily drops, Alexa Auto-Buy and 365-day price history. Here's the advertiser angle.
E-commerce
2026 Holiday Search Ads: The 4-Mindset Playbook
2026 shoppers are cautious but starting earlier. This four-mindset search ads framework helps you time budgets, offers and creative for holiday revenue.
