Social Media
Why Social Data Only Works When You Tell a Story
Only 36% of orgs use social insights outside marketing. Here's how to turn dashboards into narratives that drive decisions.
growth hacking.
Viral Campaigns
PhonePe’s 70 Crore Users Become a Speed-Talk Stunt
Inside PhonePe and Ogilvy's 10-year film: a record-holding speaker tries to name 70 crore users, and one stat—980 days—does the heavy lifting.
AI in Marketing
AI Rewired Your Buyer. Most Marketing Teams Haven’t Noticed
Pew finds half of US adults now use AI chatbots. Buyers arrive mid-decision, the shortlist is written without you, and click metrics miss the influence.
Throwback
Squatty Potty’s Unicorn Ad: The Poop Demo That Converted
How a unicorn poop-shaming video turned an awkward bathroom stool into a direct-response phenomenon and a growth marketing playbook.
Throwback
Subservient Chicken: Burger King’s Weird 2004 Web Stunt
How Burger King's Subservient Chicken turned a typed command into 2004's must-share URL and a benchmark for participatory marketing.
Social Media
TikTok Overseas Ad Spend Doubles for AUNZ Brands
AUNZ brands doubled TikTok ad investment into international markets, up 105% YoY. ZURU and Hismile show how to turn reach into revenue.
Viral Campaigns
Hinge’s Ria and Sunny Film: Love in Quiet Signals
Hinge's India campaign turns quiet dating moments into signs of love. A film breakdown of the Ria and Sunny story and what growth marketers can steal.
Digital Marketing
Why Definitions Settle More Measurement Fights Than Maths
PPC Land turns a familiar pain point into a puzzle: 16 measurement terms, four groups of four, and one category that trips up even seasoned pros.
Digital Marketing
Automated Media Buying Still Runs on Manual Vocabulary
PPC Land's new word game turns media-buying vocabulary into a puzzle. Here's why shared terms still matter in automated campaigns.
Throwback
Blendtec’s Will It Blend? How a $50 Test Became a Sales Machine
In 2006, Blendtec turned a blender demo into an early viral series by blending iPhones and golf balls—and retail sales followed.
