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Hallmark Media will let iSpot measure non-linear TV ads and tie exposure to visits, installs and purchases days before Countdown to Christmas. Here's what buyers should check.
ANZ keeps PHD as its Australian media agency after a review that tested strategic leadership, commercial value and AI maturity.
PPC Land's new word game turns media-buying vocabulary into a puzzle. Here's why shared terms still matter in automated campaigns.
Pixalate's OpenEPG DB and Pre-Bid API put show titles, genres and confidence scores into CTV auctions. Here's what buyers need to watch.
Netflix's first UK Upfront delivered fixed dates, programmatic pause ads and new targeting. Here's what media buyers need to watch.
OpenAI says ChatGPT Ads passed a $1 billion annualized run rate in under 200 days. Here’s what the scale, pricing and buyer access mean for performance teams.
Bids feel productive, but they are not where media buyers win. Here's where the real weekly leverage lives and how to rebalance your paid media time.
PPC Land frames paid media as a rule-based game. Here's why smart buyers study platform policies, auction mechanics and proven playbooks first.
Inclusion lists flip programmatic buying from 'everything unless blocked' to 'only these placements.' Here's what that changes for media buyers.
Adelaide's free Media Quality Calculator grades uploaded domain and app lists against its AU attention score. Here's what media buyers need to check.
