Digital Marketing
In-Housing vs Agency: A Debate That Refuses to End
PPC Land argues the in-housing debate was never settled. Here's a practical framework for deciding what to own, what to rent and what to hybridise.
Media Buying.
Digital Marketing
Local Originals: Why Streaming’s Local Slates Matter to Ads
Local originals are how streaming inventory becomes nationally saleable. Here's what CTV buyers should know about quotas, budgets and the risk of slates disappearing.
Digital Marketing
Programmatic Guaranteed Deals: How Fixed-Price Buying Works
Programmatic guaranteed fixes price and volume before a single impression runs. Here's how the deals work, why CTV revived them and where they break.
Digital Marketing
Disney Tops $4B in 2026 as Fall Slate Thins Out Cinema Buys
Disney passed $4 billion at the 2026 box office, but five of its seven autumn titles are re-releases or documentaries. What that means for cinema and CTV planners.
Digital Marketing
Ad Load Explained: The Setting That Decides Your CPMs
Ad load is the supply dial publishers control and buyers only observe. Here's how it's measured, where it's rising, and what it means for your media plans.
Digital Marketing
Whip-Around TV: The Ad Format Built on Zero Ad Breaks
NFL RedZone-style whip-around channels kept viewers glued for seven ad-free hours. Now they sell spots. Here is what marketers should take from the shift.
Digital Marketing
SiriusXM’s NFL Play Is Really an Audio Ad Land Grab
SiriusXM adds Drew Brees and four new NFL hosts for 2026. The real story for marketers: concentrated audio inventory behind a $5 tier.
Digital Marketing
SiriusXM 360L: The In-Car Ad Frontier That Hasn’t Opened
SiriusXM's 360L pairs satellite radio with a cellular return path to enable addressable in-car ads. Eight years in, the targeting still hasn't shipped.
Digital Marketing
Programmatic In 2026: Where Your Ad Dollar Actually Goes
PPC Land's programmatic explainer maps the auction, the top DSPs and the waste. Here's what growth teams should change in their media plans right now.
Digital Marketing
CTV Advertising in 2026: The Money, Math and Measurement Gap
CTV ad spend hits $38bn in 2026 as streaming beats broadcast. Here's how connected TV buying actually works, and where the measurement cracks are.
