Digital Marketing
Spotify’s Direct Ad Sales Drop €53m as Biddable Media Soars
Spotify's ad revenue grew 9% to €482m — but automated channels added €91m while direct sales lost €53m. What the shift means for audio ads.
Media Buying.
AI in Marketing
Meta Claims 18.9% Conversion Lift From GEM Ads Model
Meta says its GEM ads model lifted conversions 18.9% and CTR 12% across apps. Here's what that means for media buyers, and what's missing.
Digital Marketing
DV360’s Brand-Safety Reset: 10 Themes Replace Old Exclusions
Google retired most DV360 sensitive-category exclusions on October 1. Here's what the 10 content themes control, and where they still fall short.
Digital Marketing
Audience Measurement: When One Ratings Point Costs $39 Million
Audience measurement decides what your ads cost. Here's how panels, census data and hybrids work, and why one ratings point can mean $39 million.
AI in Marketing
AI Agents Filed 17.5% of Meta Ad Batches on Ads Uploader
Ads Uploader says 17.5% of its 36,289 Meta ad batches in September 2026 were submitted by AI agents like Claude or ChatGPT. What that means for buyers.
Digital Marketing
OpenAI to test visual ChatGPT ads as weekly users hit 1.2B
OpenAI will trial a picture-led ChatGPT ad unit inside image creation, expand measurement to 18 vendors, and run brand-safety pilots with DoubleVerify and IAS.
Digital Marketing
2026 midterms outspend 2024 presidential race by $400M
AdImpact projects $11.6bn in 2026 midterm political ad spend, topping 2024's presidential race. CTV passes cable and podcast ads jump 42%.
Digital Marketing
Meta Ad Revenue Hits $59.36B Despite Content Backlash
Jeff Horwitz tells the BBC why scandals and cheap AI video haven't dented Meta's ad business, with Q2 ad revenue up 27% to $59.36B.
Digital Marketing
AudienceProject Adds Pinterest Reach Data in 7 More Markets
AudienceProject is extending Pinterest campaign measurement to seven more European markets in Q4, with longer full-quarter reporting windows and Australia next.
Digital Marketing
43% of Retail Media Buyers Underuse In-Store Media
New IAB and Grocery TV research finds 43% of US retail media buyers underuse in-store media. It's not belief—it's budget ownership, scale and measurement.
