Digital Marketing
Bots Now Half of Web Traffic and Your CPMs Are Paying
Bots and AI agents passed 50% of web requests. Agencies say cleaning retargeting pools pushed CPMs up 20%. Here's what growth teams should do next.
Media Buying.
Digital Marketing
BVOD Explained: What Broadcaster Streaming Means For Buyers
Broadcaster video on demand now drives 15% of UK adult viewing. Here's how BVOD is traded, why CPMs stay high and what performance buyers should do.
Digital Marketing
DAZN Media+ Taps AudienceProject to Fix Reach Double Counting
DAZN Media+ has hired AudienceProject to deduplicate reach across Kayo, BINGE, Foxtel Go and linear TV from 2027. Why incremental reach is the real story.
Digital Marketing
One Impression, Three Prices: Ad Pricing Explained
CPM, CPC, floors, clearing prices and fees: why a single ad impression can carry three accurate prices at once, and what that means for your budget.
Digital Marketing
In-Housing vs Agency: A Debate That Refuses to End
PPC Land argues the in-housing debate was never settled. Here's a practical framework for deciding what to own, what to rent and what to hybridise.
Digital Marketing
Local Originals: Why Streaming’s Local Slates Matter to Ads
Local originals are how streaming inventory becomes nationally saleable. Here's what CTV buyers should know about quotas, budgets and the risk of slates disappearing.
Digital Marketing
Programmatic Guaranteed Deals: How Fixed-Price Buying Works
Programmatic guaranteed fixes price and volume before a single impression runs. Here's how the deals work, why CTV revived them and where they break.
Digital Marketing
Disney Tops $4B in 2026 as Fall Slate Thins Out Cinema Buys
Disney passed $4 billion at the 2026 box office, but five of its seven autumn titles are re-releases or documentaries. What that means for cinema and CTV planners.
Digital Marketing
Ad Load Explained: The Setting That Decides Your CPMs
Ad load is the supply dial publishers control and buyers only observe. Here's how it's measured, where it's rising, and what it means for your media plans.
Digital Marketing
Whip-Around TV: The Ad Format Built on Zero Ad Breaks
NFL RedZone-style whip-around channels kept viewers glued for seven ad-free hours. Now they sell spots. Here is what marketers should take from the shift.
