Digital Marketing
Made-for-Advertising Sites Still Drain Programmatic Budgets
MFA sites pass viewability and brand safety checks while diverting programmatic spend. Here's the arbitrage math and the filters that block it.
Media Buying.
Digital Marketing
Attention Metrics Are Becoming a Bidding Signal
Attention metrics are shifting from post-campaign scores to pre-bid inputs in Amazon DSP and DV360. Here’s what that means for your programmatic strategy.
Digital Marketing
78% of Brands Make Video Ads, Only 46% Serve Them
Bannerflow data from 300+ brands shows a 32-point gap between producing video and actually serving it. Here's what that means for creative and media teams.
Digital Marketing
TikTok’s $100M COPPA Order Exit Hits a Wall
A federal judge tentatively denies DOJ and TikTok's request to vacate the 2019 Musical.ly COPPA order, putting the $100M balance in doubt.
Digital Marketing
Display Ads Now Add Layers Without Replacing Old Ones
Display isn't replacing old formats—it's stacking new ones. Here's how to give every ad layer a clear job and avoid wasted complexity.
Digital Marketing
Taboola to Buy Dianomi in Finance Ad Network Play
Taboola's Dianomi deal adds 600+ finance advertisers and premium publishers like Reuters and WSJ to its Realize platform.
Digital Marketing
Streaming Recall Falls from 41% to 26% as Ad Load Rises
FreeWheel’s controlled test shows ad load changes streaming recall: 41% in light pods vs 26% in heavy ones. Here’s what buyers should ask.
Digital Marketing
Google AdX Prebid Fix Could Take 15 Months
PubMatic's CEO says Google's AdX-Prebid fix needs 12 to 15 months. Here's what publishers, media buyers, and growth teams should track now.
Digital Marketing
How Supply-Side Platforms Control Your Programmatic Spend
SSPs are the invisible auction layer between publishers and ad buyers. Here’s how they work, where value leaks, and what to audit in 2026.
Digital Marketing
Chrome Now Publishes Ad Load Metrics for Websites
Google's Chrome UX Report now shows ad count, density, network bytes, and CPU time. Here's what publishers and buyers should do next.
