Digital Marketing
Supply-Side Targeting Hits 51% of OpenX CTV Spend
OpenX says supply-side targeting reached 51% of its 2025 CTV deal spend, up from 9% in 2022. But taxonomy and client-only interviews shape that story.
Media Buying.
Digital Marketing
US pop-under ads cost 28x Pakistan’s rate
PPCmate's October data shows US pop-under inventory at $5.31 CPM versus $0.19 in Pakistan. Here's how media buyers should read the 28x spread.
AI in Marketing
Marketers Still Spend 9h 58m a Week on Manual Optimization
DoubleVerify's survey of 2,020 marketers finds AI adoption up but manual optimization stuck at 9h 58m a week. Here's why and what to audit.
AI in Marketing
ChatGPT Writing Falls to 21.4% as Advice and Images Take Over
OpenAI Signals v3.0 shows writing fell to 21.4% of ChatGPT requests as practical guidance, images and self-expression surge. What it means for ads.
Digital Marketing
Fortune 500 Advertisers Decide the Open Internet’s Fate
Jeff Green's new essay argues big ad budgets decide whether the open internet survives AI walled gardens. Here's what to ask before spending.
Digital Marketing
Pinterest Ads Enter Amazon and Google DSPs in 3 Regions
Pinterest's Programmatic Deals are now live in North America, South America and Asia Pacific via Magnite, Amazon Ads, DV360 and more—Europe is left out.
Digital Marketing
Viaplay Ad Sales Drop 0.6% Organically in Q3
Viaplay's Q3 ad sales rose in kronor but fell 0.6% organically. Digital grew hard, linear kept shrinking—here's what Nordic media buyers should watch.
AI in Marketing
OpenDirect 2.1 turns 250-350 day builds into 50
OpenDirect 2.1, the IAB Tech Lab API for guaranteed ad deals, has become the booking layer for AI media agents—cutting custom integrations from months to days.
AI in Marketing
AI Ad Agents Have a Standard, but Only $1M in Spend
AdCP gives AI agents a shared way to buy and sell ads, but a year in, disclosed volume is only $1M. Here's what marketers should watch.
Digital Marketing
F1 launches audio ads on Consumable’s 220M-user network
Formula 1 and Consumable launch the F1 Audio Network, turning F1 fandom into buyable sound-on audio inventory across 220M US monthly users.
