E-commerce
BFCM Full-Funnel Playbook: The 30% Bidding Signal
A full-funnel BFCM playbook: ramp Meta early, lock Merchant Center, set a 30% seasonality signal, and convert December demand.
Meta Ads.
Digital Marketing
Search and social still argue over who found the customer
PPC Land frames search vs social attribution as an old rivalry. Here's why last-click keeps the fight alive and what to do instead.
Digital Marketing
AdRoll: Display CPMs Drop 45% While Meta Costs Rise 35%
AdRoll's Q3 data shows display prospecting CPMs fell 45% YoY, while one agency saw Meta CPMs rise 35%. Plan before the Q4 peak.
AI in Marketing
Meta claims 2.4% Facebook conversion lift from Andromeda
Meta's rebuilt Andromeda retrieval stage scores over 1B ads per GPU server and claims a 2.4% Facebook conversion lift. No new settings, no audit.
Digital Marketing
Meta Pixel counts more sales; 8.9% of Meta ads flagged as AI
From November 12, Meta counts more conversions by default right before Black Friday. Separately, 8.9% of Meta ad files were flagged as AI-generated.
Digital Marketing
Meta Pixel’s new default lands 15 days before Black Friday
Meta's on-device Pixel measurement switches on automatically Nov 12, adding conversions to Ads Manager. Here's what to audit before Black Friday.
AI in Marketing
Only 2 of 3,379 AI-Flagged Meta Ads Disclosed AI Use
Resemble AI scanned 37,768 Facebook and Instagram ad files, flagged 3,379 as AI-generated, and found just two disclosed AI in ad copy.
Digital Marketing
Meta: Under-50-Conversion Ad Sets Cost 28% More
Meta's peak-season guidance says ad sets under 50 weekly conversions cost 28% more per purchase. Use the formula and consolidate before Q4.
Digital Marketing
European Publishers Ask EU to Halt Meta’s Crawling Terms
European publishers are asking Brussels to freeze Meta's revised crawling terms before Nov 20 — and advertisers should treat the date seriously.
Digital Marketing
Value-Based Bidding: Not All Conversions Are Equal
Google, Meta, TikTok and Microsoft now bid on predicted conversion value. Here's the expected value math, the data thresholds, and where advertisers get it wrong.
