Digital Marketing
Lead Gen Forms: LinkedIn’s 121% ROAS Format Has a Quality Catch
Pre-filled LinkedIn and Meta lead forms raise volume but can lower intent. Here's how to run them without buying weak B2B leads.
Meta Ads.
Digital Marketing
Meta lets advertisers set age and gender per creative
Meta just switched on creative-level age and gender pairing for API advertisers, but only if ad sets stay broad and Advantage+ audience stays off.
Digital Marketing
From Oct 30, Meta Can Crawl Advertiser Sites for AI
Meta's updated Commercial Terms take effect Oct 30 and let it crawl advertiser websites for AI. Here's the marketer's checklist before it hits.
AI in Marketing
Meta’s Oct 30 Terms Let It Crawl Business Websites for AI
Meta's updated commercial terms take effect Oct 30 and let it crawl business websites and use the content to train AI. Here's what marketers should know.
Digital Marketing
Google’s Universal Cart Hits US as Meta Claims 3% Lift
Google's Universal Cart reaches US Search and Gemini, while Meta enables in-app browsing by default before Black Friday. Here's what to check first.
Digital Marketing
Meta’s 3–24 Hour Ad Windows Hit a 34M Median Reach
Meta moves Ads Super Burst toward general availability, selling 3–24 hour reserved bursts with optional category exclusivity and a 34M median reach.
AI in Marketing
Meta Claims 18.9% Conversion Lift From GEM Ads Model
Meta says its GEM ads model lifted conversions 18.9% and CTR 12% across apps. Here's what that means for media buyers, and what's missing.
Digital Marketing
Dynamic Creative Optimization: Only 3.6% Get It Right
Dynamic creative optimization is becoming a platform default, but only 3.6% of marketers actively optimize creative. Here's what to do.
AI in Marketing
Meta Muse Ranks Merchants First, Sources 95% From Catalog
Profound's tests of Meta's Muse agent reveal a ranking bias toward big merchants and web search. Here's what that means as Muse connects to ad accounts.
Digital Marketing
Partnership Ads Reach $10B Run-Rate: The 2026 Playbook
Meta's partnership ads hit a $10B revenue run-rate in Q1 2026. Here's how the format works, where it falls short, and what to watch.
