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Meta pushed its revised Commercial Terms and Self-Serve Ad Terms to Nov 20 after publisher complaints. Here's what the crawling clause means for brands and what to audit now.
Meta moved its commercial and self-serve ad terms to November 20, but the crawling, liability and AI-edit clauses remained. Here is what advertisers must check before the date.
A December 2025 study shows 70%+ of D2C brands lean on Meta. Yet auction pricing and weak LTV tracking cap the road to Rs 100 crore.
Meta’s revised Commercial Terms put advertisers solely responsible for AI-generated ad edits from October 30, even when Meta switches them on.
Meta’s new terms make advertisers liable for AI ad edits, even when Meta enables them by default. Here’s what to audit before Oct 30.
A LinkedIn report says Meta Ads Manager now shows spend, clicks and purchases per catalog product. Here's what to check before you trust the numbers.
Meta's Q3 ad revenue hit $64.6B, but the real story for marketers is pricing: US and Canada ad costs rose 23% while impressions grew just 8%.
Cuttable's $20M Series A relaunch turns past ad performance into the next campaign. Its data: brands need about 42 ads to find one that works.
Partnership ads now annualise at $15bn after 97% YoY growth. Nearly 10M advertisers used Meta's AI creative tools, and Muse passed 10M setups.
Meta has published Nest Commerce's claim that AI-made ads convert 20% better. We unpack the missing period, baseline and controls.
