Digital Marketing
The $50 Incremental Purchase Behind a $7.50 CPA
A worked conversion lift example shows a reported $7.50 CPA was really $50 per incremental purchase. Here's how to audit your ad numbers.
Meta Ads.
AI in Marketing
Meta’s Muse Gets Ad Account Access and 15 Business Tools
Meta's Muse now connects to Shopify, Klaviyo, QuickBooks, Stripe and Meta ad accounts, with owner approval required—but pricing and permissions remain open.
Digital Marketing
Suppression Audiences: The 540-Day Rule That Quietly Refills Ads
A suppression audience stops ads reaching buyers, opt-outs and staff. Here's why the 540-day Google limit quietly refills your prospecting.
Digital Marketing
Creator Sues True Nutra Over 12 Reused Meta Ads
A creator says True Nutra ran 12 Meta ads using her face and four videos made for another brand. The case shows what unlicensed creative can cost.
Digital Marketing
Why 48% of Marketers Doubt Their Reach Data
Audience overlap analysis uncovers double-counted reach. The same 50,000 people can look like 25%, 2.5% or 2.3% depending on the denominator.
Digital Marketing
When 6x ROAS Is Actually 1.5x: Explaining iROAS
Reported ROAS flatters media. iROAS estimates only the sales ads actually caused. Here's how to read the number, the tests behind it and the break-even point.
Digital Marketing
Lookalike Audiences: A ‘Fair’ Model Still Skewed 91.2% Women
Lookalike audiences are built in five steps. Here's how they still work in 2026, and why a 'de-biased' seed skewed 91.2% women.
Digital Marketing
Meta Pixel + CAPI Cuts Cost Per Result 17.8%
The Meta Pixel is now one half of a measurement pair. Here's how the 2026 AI upgrades, one-click Conversions API and privacy rules change your setup.
Digital Marketing
AI Default Settings Put Regulated Paid Media Compliance at Risk
Default AI settings in Google Ads and Meta can rewrite approved copy, expand URLs and change creative. Here's how regulated brands stay compliant.
Viral Campaigns
Cuddly’s 7-day Permastink stunt pulls 25.6M views
VML had Dom Littrich wear one unwashed activewear suit for seven days to prove Cuddly Refresh Rinse works. The stunt pulled 25.6M views.
