Viral Campaigns
STRONG Pilates Takes One-Membership Campaign to 130 Studios
STRONG Pilates' new global campaign takes aim at multi-membership fatigue, pushing one 45-minute hybrid workout across 130 studios and 15 countries.
Meta Ads.
AI in Marketing
AI Agents Filed 17.5% of Meta Ad Batches on Ads Uploader
Ads Uploader says 17.5% of its 36,289 Meta ad batches in September 2026 were submitted by AI agents like Claude or ChatGPT. What that means for buyers.
Digital Marketing
Competitor Bidding Wastes 9.3% of Education Ad Clicks
Lunio's education report finds 9.3% invalid clicks on rival-name ads versus 4.7% on generic, as autumn peak spend nears.
E-commerce
Q4 Prospecting Needs 6–8 Weeks: Start Before October Ends
Google and Meta's automated campaigns will spend Q4 at the bottom of the funnel. Rebuild full-funnel controls before October ends.
AI in Marketing
Meta’s $59.36B ad quarter lets Muse skip ads
MBI Deep Dives argues Meta's Muse may never run ads - its shopping trips can still feed Instagram and Facebook retargeting. Here's why that matters.
Digital Marketing
Your ROAS Is a Dial, Not a Verdict
ROAS weighs every sale by value, but platform attribution, margin and 2026 bidding changes decide whether the number means profit or just activity.
AI in Marketing
Half of Kroger’s Meta and DV360 spend backed weak ads
Kroger, Vidmob and MMA Global scored 1,934 live ads and found half of Kroger's Meta and DV360 spend backed weak creative. Human moments beat product shots.
Digital Marketing
Meta Ad Revenue Hits $59.36B Despite Content Backlash
Jeff Horwitz tells the BBC why scandals and cheap AI video haven't dented Meta's ad business, with Q2 ad revenue up 27% to $59.36B.
Social Media
Facebook Business Page Strategy: Community Over Broadcast in 2026
Facebook still reaches 3.07 billion monthly active users. Here’s how to set up and run a Facebook Business Page that builds community and conversions in 2026.
AI in Marketing
Cardinal Digital Marketing Debuts OmegaHealth AI Growth OS
Cardinal Digital Marketing launches OmegaHealth, an AI growth operating system for healthcare marketers, and a free summit with Google and provider brands.
