Digital Marketing
Google’s Universal Cart Hits US as Meta Claims 3% Lift
Google's Universal Cart reaches US Search and Gemini, while Meta enables in-app browsing by default before Black Friday. Here's what to check first.
Performance Marketing.
Digital Marketing
Google Universal Cart keeps saves invisible to retailers
A deep read of Google's Cart API docs shows merchants get one request at transfer, not at save. Here's what that means for tracking and abandoned-cart emails.
Digital Marketing
Google Ads Opens In-Account Path for Gambling Certification
Google Ads adds an in-account route for online gambling certification, rolling out from October 2026. Existing form and rules remain.
AI in Marketing
ChatGPT Can Now Fill Forms in Your Chrome Tabs
OpenAI's ChatGPT extension for Chrome can now read tabs and, in Work mode, click, type and fill forms. Here's what marketers need to watch.
AI in Marketing
Smart Bidding’s 18% Query Lift Comes With New Limits
Smart Bidding can now find 18% more query categories, but an August 2026 change pushes budget-capped campaigns toward their targets. Here's what to fix.
SEO
Bing Webmaster Tools Adds AI Topic Gap Analysis
Bing's new Topics Portfolio beta groups AI search citations by topic and reveals queries where other sites get cited and yours does not.
AI in Marketing
Meta Claims 18.9% Conversion Lift From GEM Ads Model
Meta says its GEM ads model lifted conversions 18.9% and CTR 12% across apps. Here's what that means for media buyers, and what's missing.
Digital Marketing
What a 16-Term Grid Teaches About Marketing Measurement
PPC Land's latest word grid is a reminder that every marketing metric debate comes down to the denominator. Use that to settle dashboard fights.
E-commerce
Google stops blocking low-quality product images in Shopping
Google now lets products with blurry or pixelated images keep showing in Shopping ads. The 500 x 500 px minimum still arrives January 31, 2027.
Digital Marketing
Dynamic Creative Optimization: Only 3.6% Get It Right
Dynamic creative optimization is becoming a platform default, but only 3.6% of marketers actively optimize creative. Here's what to do.
