Digital Marketing
Jio Story: Everyday Tasks Don’t Check the Meter
The data meter faded. UPI at the chai stall, study calls and road-trip maps show how Jio turned connectivity into everyday utility.
Performance Marketing.
Digital Marketing
TrueView Views: YouTube’s 30-Second Attention Contract
How TrueView views work in Google Ads: watch-time thresholds, CPV bidding, the October 2025 metric rename and the GVP inventory dispute.
AI in Marketing
Meta’s AI training clause is still in the Oct 30 terms
PPC Land checked Meta's official preview on Oct 18: the 'train' sentence is still in the Oct 30 Commercial Terms, with no ads-only limit.
Digital Marketing
Google Ads Data Manager drops hashing on November 16
From November 16, Google Ads Data Manager will accept encrypted first-party data by default and normalize it inside a TEE, changing match accuracy and governance.
Digital Marketing
From Oct 30, Meta Can Crawl Advertiser Sites for AI
Meta's updated Commercial Terms take effect Oct 30 and let it crawl advertiser websites for AI. Here's the marketer's checklist before it hits.
Digital Marketing
Your Martech Stack Assumes You Already Know the Basics
PPC Land's Luis Rijo flags a blind spot: every tool in your stack presumes you already arrived with the fundamentals. Here's what that means for teams.
Digital Marketing
Apple’s 2.3.14 rule bans discount prices in App Store creatives
Apple's App Review rule 2.3.14 bans specific and discounted prices in App Store creative assets. Here's what it means for Apple Ads and ASO teams.
Digital Marketing
Jio Story: Three Rituals Data Now Silently Carries
UPI at the chai stall, a study call and maps on a road trip: how Jio's data layer became an invisible utility marketers should design for.
Digital Marketing
After 10,000 Articles, PPC Land Turns Budgets Into a Game
PPC Land's new game asks readers to follow the budget and spot who really runs the account. Here's why that drill sharpens performance marketers.
AI in Marketing
Meta’s Oct 30 Terms Let It Crawl Business Websites for AI
Meta's updated commercial terms take effect Oct 30 and let it crawl business websites and use the content to train AI. Here's what marketers should know.
