Growth Hacking
The 50% Wasted Spend Problem Is Getting Harder
Shopify marketing leaders on resetting CAC for fragmented funnels, testing before Q4, and finding incremental customers without overpaying.
Performance Marketing.
Digital Marketing
Cancel searches: PPC leads at 18% lower CPA
One SaaS account's 'cancel [competitor] contract' keyword delivered a 15% CTR and roughly 18% lower CPA. Here's how to find demand inside frustration.
E-commerce
Amazon’s 3x review claim comes with a sub-1,000 cap
Amazon Ads is selling paid review invitations for products under 1,000 ratings. The 3x closed beta claim needs a cost-per-review reality check.
AI in Marketing
50 AI Citations, Zero Clicks: Build Your AI Visibility Dashboard
See when AI platforms cite you but Google sends no clicks. Here's the Semrush-to-Search Console dashboard method and how to act on the gaps.
New Ads
UNE’s From U to Next Reframes Unconventional Paths as Strength
UNE's 'From U to Next' uses real student stories, application data and aerial road-map visuals to make non-traditional paths the selling point.
Digital Marketing
Partnership Ads Reach $10B Run-Rate: The 2026 Playbook
Meta's partnership ads hit a $10B revenue run-rate in Q1 2026. Here's how the format works, where it falls short, and what to watch.
Digital Marketing
The $50 Incremental Purchase Behind a $7.50 CPA
A worked conversion lift example shows a reported $7.50 CPA was really $50 per incremental purchase. Here's how to audit your ad numbers.
Digital Marketing
Search ads fall to 41% of Google Ads clicks
Brainlabs data shows Search fell to 41% of Google Ads clicks as buyers decide inside AI assistants. Here is why click volume is no longer enough.
Digital Marketing
Amazon DSP adds no-code brand penetration maps in 9 markets
Amazon Ads now offers pre-built brand penetration indices in nine countries—no AMC setup, weekly refresh, and ad-group-level activation. Here's why it matters.
AI in Marketing
Meta’s Muse Gets Ad Account Access and 15 Business Tools
Meta's Muse now connects to Shopify, Klaviyo, QuickBooks, Stripe and Meta ad accounts, with owner approval required—but pricing and permissions remain open.
