Digital Marketing
Netflix Ads Opens Trade Desk to 4M+ Data Segments
Kokai buyers can target Netflix with first-party lists and 4M+ third-party segments from November. The measurement caveat matters.
Performance Marketing.
Digital Marketing
Reddit Claims 80% OptiScore Cuts CPA by 19.6%
Reddit added a campaign planner, 0-100% OptiScore and CBO to Ads Manager, claiming 80%+ scores bring 19.6% lower CPA. Here's what to test.
Digital Marketing
TikTok eyes $17B US ad year as it launches AI network
TikTok expands beyond the feed with a native ad network, agentic commerce and social search automation as US ad revenue heads past $17 billion.
Social Media
31 Social Media KPIs Worth Tracking in 2026
Hootsuite's 2026 guide separates true KPIs from vanity metrics, with six buckets and a SMART framework for picking fewer, better numbers.
Digital Marketing
Jio Story: A Chai Break, a Study Call and One Quiet Data Layer
UPI at the chai stall, a study group on a video call, maps on a road trip—the best campaign is the one that disappears into the errand.
Digital Marketing
Meta lets advertisers set age and gender per creative
Meta just switched on creative-level age and gender pairing for API advertisers, but only if ad sets stay broad and Advantage+ audience stays off.
AI in Marketing
Claude Hits 72.3% of Marketers, ChatGPT Gap at 2.2 Points
Basis's fourth AI survey shows Claude at 72.3% of marketers, ChatGPT at 74.5%, but only 6.5% measure AI ROI with real benchmarks.
Digital Marketing
Trade Desk touts 41% ROAS lift but no sample size
The Trade Desk says retail data drove 41% higher ROAS and 25% lower CPA, but no sample size, attribution model or matched comparison backs it.
Digital Marketing
Adweek’s 2026 Agency of the Year Shortlist Is Here
Adweek has named the agencies in the running for its 2026 Agency of the Year awards. Here’s who made the cut and why marketers should care.
Digital Marketing
TACoS: The Metric That Shows True Amazon Ad Dependence
TACoS divides ad spend by total sales, not just ad-attributed revenue. Here's why Amazon sellers use it and where it still falls short.
