Growth Hacking
Jio Story: What 170 Days of Unlimited Taught Marketers
In 2016, Jio's Welcome Offer turned mobile data from a rationed cost into a daily habit. The marketing lessons marketers still borrow from that launch.
Performance Marketing.
Social Media
India’s Data Decade, in Four Everyday Types
Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty: four everyday modes shaped India's online habits since 2016, and they still show up in campaigns.
Digital Marketing
Google’s Prediction Ad Ban Hits Fifth State: Connecticut
Google's prediction market ad ban hits Connecticut immediately, making it the fifth excluded state. Here's what marketers must update.
Digital Marketing
Social ad spend to hit $394.6bn in 2026: WARC
WARC sees 2026 social ad spend jumping 21.3% to $394.6 billion, as social, search and retail media capture 92% of new money.
Digital Marketing
DV360 Replaces Brand Safety Categories With 3 Tiers
Google's October 1 DV360 update removes sensitive category and digital content label exclusions. Programmatic now runs on 3 tiers and 10 themes.
Digital Marketing
Suppression Audiences: The 540-Day Rule That Quietly Refills Ads
A suppression audience stops ads reaching buyers, opt-outs and staff. Here's why the 540-day Google limit quietly refills your prospecting.
Digital Marketing
16 Marketing Terms That Sound Friendlier Than They Are
PPC Land's new grid game hides 16 marketing terms in four groups of four. It skews search and legal, and one group rewards long memory.
Digital Marketing
Google Ads Critics: Budget Is the New Quality Score
Google Ads practitioners argue budget has replaced Quality Score after August's bidding change. Here's what to audit before you spend.
Social Media
Only 17% See Sponsored Creator Posts as Authentic
A 2026 study shows 72% of adults say authenticity matters in creator content, but only 17% trust sponsored posts. Here's how to use UGC safely.
Digital Marketing
Creator Sues True Nutra Over 12 Reused Meta Ads
A creator says True Nutra ran 12 Meta ads using her face and four videos made for another brand. The case shows what unlicensed creative can cost.
