Digital Marketing
OpenAI to test visual ChatGPT ads as weekly users hit 1.2B
OpenAI will trial a picture-led ChatGPT ad unit inside image creation, expand measurement to 18 vendors, and run brand-safety pilots with DoubleVerify and IAS.
Performance Marketing.
AI in Marketing
Only 4 of 26 Authors Fixed AI Brand Errors—Here’s the Fix
One AI citation isn't visibility. Ahrefs' Constance Tan shows how to track prompts, audit owned pages, and fix wrong AI brand mentions.
Digital Marketing
Comcast’s TV + streaming 2X ROAS claim needs a closer look
Comcast Advertising says pairing TV with streaming doubled incremental ROAS in H1 2026. The missing context matters for media buyers.
Digital Marketing
Sixteen Terms That Expose a Marketing Training Gap
PPC Land's 16-term sorting exercise exposes how marketing teams assume stack fluency but rarely teach it. Here's how to close the gap.
Digital Marketing
Reddit’s $762M Ad Business Gets a Third Suitability Check
Zefr is bringing AI brand-suitability measurement to Reddit ads, but the announcement leaves launch dates, pricing and pre-bid vs post-bid unclear.
Digital Marketing
Your ROAS Is a Dial, Not a Verdict
ROAS weighs every sale by value, but platform attribution, margin and 2026 bidding changes decide whether the number means profit or just activity.
AI in Marketing
Half of Kroger’s Meta and DV360 spend backed weak ads
Kroger, Vidmob and MMA Global scored 1,934 live ads and found half of Kroger's Meta and DV360 spend backed weak creative. Human moments beat product shots.
Digital Marketing
AudienceProject Adds Pinterest Reach Data in 7 More Markets
AudienceProject is extending Pinterest campaign measurement to seven more European markets in Q4, with longer full-quarter reporting windows and Australia next.
Digital Marketing
Spanish-Language TV Ads Outperform English by 24% Per Viewer
EDO's third annual report finds a 24% per-person effectiveness edge for Spanish-language TV ads, but impact, scale and World Cup carryover tell a fuller story.
Digital Marketing
Discord Ads Manager Opens Auction Buying to Studios by Early 2027
Discord's Ads Manager brings auction-priced inventory and 15-second rewarded video, but self-serve access waits until early 2027. Here's what to ask.
