Digital Marketing
Budget Is the New Quality Score in Google Ads
Google's August 17 change makes budget-limited Target CPA and ROAS campaigns drift back to targets. Here's what that means for efficiency and spend.
Performance Marketing.
Digital Marketing
Meta Pixel + CAPI Cuts Cost Per Result 17.8%
The Meta Pixel is now one half of a measurement pair. Here's how the 2026 AI upgrades, one-click Conversions API and privacy rules change your setup.
Digital Marketing
The Psychology Behind a Nation’s Video Call Memory
Why the first video call home felt personal but became collective nostalgia—and how shared memories turn into durable marketing assets.
Digital Marketing
Meta Advanced Matching: Attribution Gains Meet Privacy Risk
Meta's advanced matching turns hashed emails and phones into attribution keys. But regulators say hashes aren't anonymous. Here's how to use it safely.
AI in Marketing
Zeta Global to bring NVIDIA Nemotron models to AthenaOS beta
Zeta Global says its Athena Inference Model, built on NVIDIA Nemotron open models with Fireworks, will hit AthenaOS beta—with data control as the pitch.
Digital Marketing
First-Party Data Lifts Conversions 27% When Consent Is Done Right
Owned customer records now decide how well ads target and measure. Here's how first-party data works, why consent is the weak link, and what to fix.
AI in Marketing
Kargo Karlo claims 21% ad recall lift in launch case
Kargo's self-serve Karlo platform claims a 21% ad recall lift in an Ad Council campaign. Here's what marketers need to ask before buying in.
AI in Marketing
AI Agents Filed 17.5% of Meta Ad Batches on Ads Uploader
Ads Uploader says 17.5% of its 36,289 Meta ad batches in September 2026 were submitted by AI agents like Claude or ChatGPT. What that means for buyers.
Digital Marketing
Smart Bidding Needs 30 Conversions Per Campaign
Fragmented Google Ads accounts starve Smart Bidding of data. Consolidate redundant PPC structure and keep only strategic splits to stabilise bids.
Digital Marketing
ChatGPT Ads CPA 15.3% Below Weight Watchers’ Benchmark
DoubleVerify adds ChatGPT Ads to Rockerbox attribution and shares Weight Watchers' 15.3% lower CPA, but spend, dates and benchmark remain undisclosed.
