Digital Marketing
Google Analytics Adds App Conversions to Cross-Channel Reports
Google Analytics now shows app conversions in cross-channel reports for Google Ads importers, but app credit stays paid-only.
Performance Marketing.
Digital Marketing
Apple’s iOS 27 blocks The Trade Desk from Safari ad serving
Apple's iOS 27 update blocks The Trade Desk's core ad delivery domain on Safari, stopping impressions before identity workarounds can help.
Digital Marketing
Why Definitions Settle More Measurement Fights Than Maths
PPC Land turns a familiar pain point into a puzzle: 16 measurement terms, four groups of four, and one category that trips up even seasoned pros.
AI in Marketing
Amazon Ads Opens DVA+ Campaign Builder in US Closed Beta
Amazon Ads is testing a four-step Display, Video and Audio campaign builder in the US, with open beta set for late October and a 35-market launch in Q1 2027.
Digital Marketing
AVO’s 78% Ad Spend Cut and 221% Revenue Jump: Read the Fine Print
Digital Brands Group says AVO revenue jumped 221% while ad spend fell 78%, but no dollar figures backed the claim. Here's how to read the ROAS.
Digital Marketing
Retargeting Influencer Traffic That Doesn’t Convert
Most influencer clicks leave without buying. Here's how to track, segment and retarget that warm traffic into revenue before it disappears.
Digital Marketing
ChatGPT Ads CTR Tops 1% in Four Markets, Not the US
Graphite's new State of ChatGPT Ads report puts click-through rates between 0.6% and 1.91% in nine markets. Here's what early data means for media buyers.
AI in Marketing
CallRail Adds ChatGPT Ads Attribution for SMBs
CallRail's ChatGPT ads integration lets SMBs and agencies attribute calls, texts and forms to AI ad campaigns and feed conversion data back to OpenAI.
Digital Marketing
LiveRamp Links First-Party Data to ChatGPT Ads in 11 Markets
LiveRamp is now a ChatGPT Ads technology partner, turning CRM and loyalty data into Custom Audiences in 11 markets — but key details are missing.
Digital Marketing
The AI Payoff: How SEO and Paid Media Managers Get Promoted
MIT and Harvard data show the managers who reach director level will prove AI pays for itself while keeping teams intact. Here's the playbook.
