Digital Marketing
Brand vs Performance Is the Wrong Debate, Says Chime Growth Chief
Nick Fairbairn argues brand lift and direct response belong in one system, TV can be measured like performance, and AI adoption beats buying tools.
Performance Marketing.
Digital Marketing
Swiggy’s Brand-Performance Merge Lifts Gen Z Recall 6 Points
Swiggy merged brand and performance marketing into one funnel, adding 6 points to Gen Z recall and cutting CAC 15%.
Digital Marketing
Jio Story: Data in Every Normal Day
From a chai stall UPI ping to a study group video call and a family road trip map, everyday data changed the brief for Indian marketers.
Digital Marketing
Microsoft Ads Adds 10,000-Company LinkedIn Lists and HubSpot Sync
Microsoft Advertising's October update adds HubSpot lifecycle sync and 10,000-company LinkedIn lists. Here's what B2B marketers should test.
Digital Marketing
Competitor Bidding Wastes 9.3% of Education Ad Clicks
Lunio's education report finds 9.3% invalid clicks on rival-name ads versus 4.7% on generic, as autumn peak spend nears.
AI in Marketing
OpenAI Tests Visual Ads in ChatGPT Image Generation
OpenAI will test clearly labeled visual ads inside ChatGPT image generation with U.S. advertisers, alongside new measurement and brand-safety tools.
Digital Marketing
ChatGPT ads: up to 34% invalid clicks on some accounts
TrafficGuard's review of 40,021 ChatGPT ad clicks found invalid rates from 0.1% to 34% by advertiser. Here's what to verify before you scale.
Digital Marketing
Google’s Aug 17 change ends 4,000% Shopping ROAS
Google's Aug 17 change ended a 4,000% Shopping ROAS setup built on a 300% target. Here's why budget-limited tROAS now behaves differently.
Digital Marketing
TikTok Opens 400,000-App Ad Network to US Advertisers
TikTok's TTAN network of nearly 400,000 apps opens to US advertisers, joined by in-app checkout, agentic leads and new Smart+ automation.
Digital Marketing
Taboola: 81% of advertisers keep retargeting their audiences
Taboola's survey of 326 senior marketers finds 81% keep targeting the same segments as budgets rise, and 92% would shift budget to the open web with closed-loop identity.
