Digital Marketing
Jamloop names its CTV standard Verified Supply
Jamloop's Verified Supply combines direct CTV deals, pre-bid checks and granular reporting, with Jounce classifying 98% of audited spend as premium direct.
Performance Marketing.
Digital Marketing
CommerceIQ brings AI bid automation to Chewy Ads
Pet brands on CommerceIQ can now manage Chewy Ads campaigns with the same AllyAI optimization used across Amazon, Walmart and more.
AI in Marketing
LiveRamp First-Party Data Targeting Comes to ChatGPT Ads
LiveRamp's RampID can now activate CRM, loyalty, website and app audiences in ChatGPT Ads. Here's why suppression is the smart first test.
Digital Marketing
Budget Decided Before Anything Is Bought
PPC Land's headline reframes paid media: the budget is usually committed before a buyer clicks. Here's how to influence the pre-purchase phase.
AI in Marketing
Google’s AI Lead Is Slipping—and Search Revenue Is Why
Gemini 3.5 Pro is still missing months after its promised June launch, and the pattern behind the delay matters for every marketer running Google surfaces.
AI in Marketing
AI Rewired Your Buyer. Most Marketing Teams Haven’t Noticed
Pew finds half of US adults now use AI chatbots. Buyers arrive mid-decision, the shortlist is written without you, and click metrics miss the influence.
AI in Marketing
AI is turning shoppers into delegators: WPP and AKQA
WPP and AKQA say the shift from search to AI delegation makes data integrity the new brand trust. Here's what to change before agents shop for you.
Digital Marketing
How Click-Through Rate Rules Ad Auctions and AI Search
CTR prices ad auctions and now measures AI search losses. We explain benchmarks, counting changes and what to watch before trusting the metric.
Social Media
TikTok Overseas Ad Spend Doubles for AUNZ Brands
AUNZ brands doubled TikTok ad investment into international markets, up 105% YoY. ZURU and Hismile show how to turn reach into revenue.
Digital Marketing
Playable Ads Explained: The 5MB Try-Before-You-Install Format
How HTML5 playable ads work, where they run, the specs and controversies media buyers need to know before paying per install.
