AI in Marketing
Agencies Stop Hiring Graduates as AI Absorbs Entry-Level Work
AI is closing performance marketing's junior intake valve. Agencies say they're no longer hiring graduates, and the licensing risks are stacking up.
Performance Marketing.
E-commerce
Amazon MCF: Prime Delivery and Ad Impact for D2C Marketers
Amazon MCF now offers a Prime badge at your own checkout. Here's how fast delivery lifts ad conversions, what it costs, and the data trade-offs.
AI in Marketing
AI Finds Influencer Posts Your Tracking Tools Miss
Tag-based tracking misses most untagged brand content. AI that watches video and listens to audio can close the gap and make reporting live.
E-commerce
Buy with Prime: Amazon’s Prime Badge on Your Own Store
Buy with Prime puts the Prime badge, Amazon checkout, delivery and returns on your own store. Here's the fee stack, ad integrations and control trade-off.
AI in Marketing
Gen AI Ads Are Still Bach on a Moog—Time to Build a New Room
Marcus Byrne's synth history argues most AI advertising is faster versions of old ideas. The Kraftwerk lesson: make what was impossible before.
AI in Marketing
YouTube’s AI Search Turns Creator Reviews Into a Buying Channel
YouTube's Ask YouTube now compares products, reads comments and shows timestamps, then hands viewers a product card to a merchant site.
E-commerce
YouTube Shopping Commissions Double as Enrolment Tops 1.3M
YouTube Shopping commissions doubled for creators and 1.3 million channels now tag products. Here's what the fine print means for brands and agencies.
Digital Marketing
PPC Land Game Shows What Happens When Four Desks Never Talk
PPC Land's latest game turns a client brief landing on four desks that never talk into a warning about silos, wasted budget and broken campaigns.
SEO
Robots.txt in 2026: Crawling Rules, AI Opt-Outs and Gaps
Robots.txt is voluntary, narrow and now central to AI training opt-outs. Here's what SEO and performance marketers need to know about RFC 9309, GPTBot blocks and crawler gaps.
Throwback
Burger King’s Whopper Detour: The 1-Cent Masterstroke
In 2018, Burger King geofenced McDonald’s and unlocked 1-cent Whoppers, turning competitor foot traffic into app downloads.
