Digital Marketing
What Click-Through Rate Actually Measures in 2026
CTR is no longer a simple clicks-to-impressions ratio. Here's how Google, Meta, programmatic and AI search now define and price it.
Performance Marketing.
SEO
Zero-Click Search in 2026: The Metric, the Math, the Playbook
How zero-click search is measured, why estimates range from 22% to 68%, and what growth teams can do to stay visible when clicks disappear.
Digital Marketing
India’s AdEx Goes Digital-First: 60% Share by 2026
India's ad market is projected to cross INR 2 lakh crore in 2026, with digital taking 60%. Here's where smart marketers will focus.
Digital Marketing
Infillion Buys Foursquare to Close Ad-to-Store Loop
Infillion’s Foursquare acquisition combines 16 billion check-ins with Catalina purchase data to bridge digital ads and real-world outcomes.
Social Media
Social Video Is Now the Biggest US Digital Video Channel
Social video is projected to hit $31.9B in 2026, overtaking CTV. Here's why the shift matters and how media buyers should react.
Digital Marketing
viral.app Review: UGC Tracking, Payouts, and Creator Ops
viral.app shifts UGC tracking from follower counts to post performance, CPM rules and global payouts. Here's what growth teams need to know.
Digital Marketing
Win CPM: The Real Programmatic Metric You Should Track
Win CPM shows what you actually paid per thousand impressions, not what you bid. Here's why that gap matters for programmatic buyers in 2026.
Social Media
Track Instagram Follower Growth With These Net Metrics
Why net follower growth, engagement and reporting consistency beat raw follower counts—and how to turn Instagram data into smarter content decisions.
Digital Marketing
Why Revenue Per Request Is the Metric to Watch
Revenue per request blends fill rate and eCPM to show what each ad call actually earns. Here’s how to use it without getting fooled by CPM.
Digital Marketing
Sam’s Club’s Predictive Audiences Target 800K Households
Sam's Club Connect is pitching segments built on purchases that haven't happened yet. Here's what performance marketers should verify before buying in.
