Digital Marketing
78% of Brands Make Video Ads, Only 46% Serve Them
Bannerflow data from 300+ brands shows a 32-point gap between producing video and actually serving it. Here's what that means for creative and media teams.
Performance Marketing.
AI in Marketing
RAG Explained: AI Retrieval Is the New Visibility Layer
Retrieval-augmented generation powers AI Overviews, ChatGPT search and ad agents. Here's why it's now a visibility layer marketers must understand.
Digital Marketing
TikTok’s $100M COPPA Order Exit Hits a Wall
A federal judge tentatively denies DOJ and TikTok's request to vacate the 2019 Musical.ly COPPA order, putting the $100M balance in doubt.
Digital Marketing
Meta Loses Hosting Shield in German Fake Ads Ruling
A Frankfurt court says running a paid ad auction is editorial control, not neutral hosting. Here's what that means for ad platforms and brand safety.
Digital Marketing
PPC Copy Craft: Put the Right Word in the Right Slot
A daily insight from PPC Land founder Luís Rijo reminds performance marketers that copy wins come from precise word placement, not word count.
Digital Marketing
PECR Changes UK Ad Consent: What Marketers Must Know
PECR's consent and penalty changes are reshaping UK ad reach, programmatic inventory and email marketing. Here's what performance teams should do now.
E-commerce
Amazon Prime Big Deal Days: The Advertiser Playbook
Amazon's Oct 6-7 Prime Big Deal Days brings three daily drops, Alexa Auto-Buy and 365-day price history. Here's the advertiser angle.
Digital Marketing
Meta Faces €250K Fine Per Fake Ad After German Ruling
A German court ruled Meta's ad auction and feed algorithms make it responsible for fake Finanzfluss ads, with €250K fines per repeat violation.
Digital Marketing
Taboola to Buy Dianomi in Finance Ad Network Play
Taboola's Dianomi deal adds 600+ finance advertisers and premium publishers like Reuters and WSJ to its Realize platform.
Digital Marketing
Inheriting Last Quarter’s Platform Changes: A Marketer’s Game
PPC Land’s latest thought experiment reframes a real ad account problem: you inherit every platform default shipped last quarter. Here’s a three-step audit.
