Digital Marketing
India Digital Ads Hit 60%: Retail Media, AI Rewire the Funnel
DCODE 2.0 says retail media, quick commerce, CTV and AI are pushing Indian brands to replace channel silos with journey-led planning.
Performance Marketing.
E-commerce
Reference Price Rules Are Tightening: What Marketers Must Know
Google, Amazon and regulators are changing how strikethrough and was/now prices are validated. Here’s how to keep discounts compliant and effective.
Digital Marketing
Double Opt-In Is a Lead Quality Contract, Not Just a Checkbox
A German ruling shows email, IP and timestamps alone don't prove consent. Here's what double opt-in really demands—and why it matters for ad-led growth.
AI in Marketing
Few-Shot Prompting: The Marketer’s LLM Shortcut
Learn how few-shot prompting uses examples to steer LLM outputs, where it shines in marketing campaigns, and when zero-shot or many-shot makes more sense.
AI in Marketing
AI Hallucination in Marketing: The Real Risks and Fixes
From invented CPMs to fake store closures, AI hallucination is now a marketing, legal and ad-buying risk. Here's how to build guardrails.
Digital Marketing
Marketing Cuts Look Free Because Boards Price Risk Differently
A former City analyst argues boards cut marketing because accounting makes spending look like a costless saving. Here is how to reframe the budget.
E-commerce
Amazon FBA Is Now a Paid Media Decision
FBA fees now decide Prime eligibility, Featured Offer placement and whether Sponsored Products can run. Here's what changed in 2026 and how to prepare.
Digital Marketing
Online Video (OLV): How the Open Web’s Third Video Bucket Trades
OLV is the open web's video ad line item outside CTV and social. Here's how placement signals, pricing and 2026 budgets shake out.
Digital Marketing
Lead Journey Mapping in Google Ads: Track Beyond the Form
Google Ads now lets lead gen advertisers map sales stages to conversion data, exposing gaps between clicks and closed revenue. Here's what to do.
Digital Marketing
Adelaide’s Free Calculator Scores Your Media List Quality
Adelaide's free Media Quality Calculator grades uploaded domain and app lists against its AU attention score. Here's what media buyers need to check.
