AI in Marketing
Google Opens Connected Apps Preview: 50+ Apps Live
Google's Connected Apps preview gives brands a formal route into Search and Gemini. 50+ apps are live; here's what marketers need to know.
Performance Marketing.
AI in Marketing
AI Is Rewiring Small-Business Marketing. Here’s Where to Start
AI is changing search, content, analytics and ads for small businesses. Five practical ways to use AI without losing the human judgment that closes sales.
Digital Marketing
GA4 Captured Only 32% of a Retailer’s Holiday Orders
An audit of eight UK ecommerce brands found GA4 captured just 32% of one retailer's Christmas orders. Use this weekly check before peak season.
Digital Marketing
Meta Pixel counts more sales; 8.9% of Meta ads flagged as AI
From November 12, Meta counts more conversions by default right before Black Friday. Separately, 8.9% of Meta ad files were flagged as AI-generated.
Digital Marketing
Meta Pixel’s new default lands 15 days before Black Friday
Meta's on-device Pixel measurement switches on automatically Nov 12, adding conversions to Ads Manager. Here's what to audit before Black Friday.
New Ads
Google Gemini’s Diwali Film Uses Sunil Grover as Every Helper
Google Gemini's Diwali campaign uses Sunil Grover's many avatars to show one AI assistant handling festive tasks, from aarti timings to decor.
Digital Marketing
8,000% ROI in One Month Wins ADSQUIRE PPC Agency of the Year
Search Engine Land named ADSQUIRE its 2026 PPC Agency of the Year after a legal campaign returned 8,000% ROI on $4,000 in ad spend in one month.
Digital Marketing
Why Hitting Google Ads Targets Can Stall Business Growth
Smart Bidding can hit tCPA or tROAS while revenue stays flat. Here is why the target box became an instruction, not a suggestion.
Digital Marketing
Which One Are You After 11 PM? India’s Four Jio Data Types
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal how India's data decade created four marketing-ready behaviours.
Digital Marketing
Reading-app fraud clicks ran nearly 25x above other traffic
IAS's Halloween roundup shows reading-app fraud faked clicks at nearly 25x normal traffic. Here's why high engagement can be a fraud signal.
