Digital Marketing
Google Ads Keywords Have Become an AI Matching Layer
Google has begun converting legacy broad match campaigns to AI Max, and exact match now follows meaning over literal text. Here’s what to audit.
Performance Marketing.
Digital Marketing
Revenue Per Session: The Metric That Exposes RPM Blind Spots
Revenue per session reveals what page RPM hides: how much value each visit actually generates. Here’s why publishers and e-commerce teams are switching.
Digital Marketing
What Preliminary Injunctions Mean for Ad Tech Stacks
Court orders are deciding ad budgets, retail data access and AI agent traffic before trials finish. Here’s what digital marketers need to know.
Digital Marketing
Retail Media Networks Explained for Performance Marketers
Retail media networks are reshaping ad budgets. Here's how onsite, offsite and in-store inventory work, and why measurement and incrementality remain weak.
Digital Marketing
Geomarketing: The Cross-Channel Targeting Layer to Watch
Geomarketing is moving from offline planning into DSPs and ad platforms. Here’s how spatial targeting works, where it falls short, and what to test.
SEO
Google Search Console AI Reporting Falls Short: Mueller
Google’s John Mueller says Search Console’s generative AI performance report is hard to make useful. Here’s what SEOs should watch.
E-commerce
Amazon Deactivates Failing FBM Offers, Not Whole Accounts
Amazon is switching off failing FBM offers individually from August 31, sparing overall Account Health. Here’s what performance marketers need to watch.
Digital Marketing
Why Consistency, Not Strategy, Kills Small Business Marketing
Most small brands don't fail at digital marketing because of bad ideas. They fail when the posting schedule breaks. Here's how to fix it.
AI in Marketing
MCP Is Rewiring How AI Agents Run Ad Campaigns
MCP has moved from an open standard to live ad platform tooling. Here's what marketers should know before connecting AI agents to campaigns.
Digital Marketing
HIPAA and Ad Tech: Where Health Data Rules Actually Bite
A plain-English guide to HIPAA’s marketing provisions, the hospital pixel crackdown, and the workarounds health advertisers use today.
